Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Jay Goltz @Jaysmallbiz Jay has started five “old school” businesses over the last 33 years, and wrote “The Street Smart Entrepreneur”. He […]
Are You Focused on the What’s New Part of Your Business?
The ads have been run, the banners placed (either at your brick-and mortar store or online), the emails have been sent and the tweets have been written, it’s now time to launch your business. All the months of preparation, anxiety, and expectations have coalesced around this pivotal point – creating an enterprise to sell something. […]
How to Qualify Potential Customers
As small business owners the one thing we all have in common is that we have limited time and limited resources. While we must all constantly be on the hunt for new customers, it is critically important to recognize who is worth chasing. Since your time is the most valuable thing you can give anyone, […]