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You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Building the Lifestyle Business of Your Dreams with Donna Maria – Ep. 027

The SmallBizChat Podcast: Building the Lifestyle Business of Your Dreams with Donna Maria – Ep. 027

January 9, 2020 By Melinda Emerson Leave a Comment

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Building the Lifestyle Business of Your Dreams 1200 x 1200Donna Maria is an entrepreneur, mentor, and the founder and CEO of Donna Maria & Co. Under her umbrella company, she leads brands including The Indie Business Network and The Membership Maker, and runs two associated podcasts called The Indie Business Podcast and The Membership Maker Podcast. Additionally, Donna Maria is a member of the Charlotte Area Association of Black Journalists and writes as a columnist for Small Biz Trends.

Donna Maria joins me today to discuss what it takes to build a lifestyle business and why knowing your desired lifestyle is instrumental in building the brand of your dreams. She shares insights on the importance of brand design and what comes first: the website or the brand. Donna Maria also highlights how customer feedback patterns can help you identify and refine your target customer and how to be discerning when it comes to business coaches who market themselves on social media platforms such as Instagram.

“If your business is about the people you serve, you will have a thriving community.” – Donna Maria

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/p/succeedasyourownboss.com/wp-content/uploads/2019/12/027-DonnaMaria-Final.mp3

 

Here’s what you’ll learn in this episode:

  • What Donna Maria defines as a lifestyle business and the initial steps to starting one
  • How to create a marketing and sales system that leads to recurring revenue
  • The importance of self-awareness in the emergence of your entrepreneurial venture
  • Why understanding your customer is essential to gaining recurring revenue
  • How to effectively approach designing your brand’s website
  • Three things you need to know about your brand as you build it
  • How design can help make intangible aspects of your brand more tangible and the importance of images and videos
  • Why you shouldn’t rely solely on social media networking to find a business coach and how to “look under the hood” to think critically about these connections
  • Advice for building an online community that can lead to recurring revenue and the importance of putting your community first
  • The best business advice Donna Maria has ever received

Connect with Donna Maria:

    • DonnaMaria.com
    • Donna Maria on LinkedIn

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

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Filed Under: The SmallBizChat Podcast Tagged With: brand design, building an online community, entrepreneur, entrepreneurial venture, lifestyle business, small business, small business owners

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About Melinda Emerson

Melinda F. Emerson, known to many as SmallBizLady is one of America's leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012.

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