Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners from warm introductions to qualified buyers. Brynne is also the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Brynne joins me today to share her experience and expertise in social sales, particularly on Linkedin. We talk about her beginnings in sales, working the cold calling and networking grind, and how that all relates her Linkedin usage. We discuss the differences between Linkedin and other resources when it comes to finding prospects, the fate of traditional selling, and some of the pros and cons of Linkedin as it stands. Brynne tells us her method for making connections, how to have your Linkedin profile be a landing page for prospects and make a positive, compelling impression. We also explore the option of automation for generating leads on Linkedin, where it stands ethically and morally, what exactly counts as a lead, and some other tools available for maximizing output in Linkedin social sales.
“If we can slow down our outreach, just a little bit, we will speed up our outcome.” – Brynne Tillman
Listen to the podcast below:
This week on SmallBizChat Podcast:
- Linkedin for business development
- What makes Linkedin great for B2B sales
- What it takes to be a social salesperson
- Dealing with spam and bots
- Setting up a compelling Linkedin profile
- The ins and outs of the ask/offer ratio
- Automation on Linkedin
- Using Linkedin Sales Navigator
Connect with Brynne Tillman:
- Brynne Tillman on Linkedin
- Brynne Tillman on Twitter
- Brynne Tillman on YouTube
- Making Sales Social Podcast
- The LinkedIn Sales Playbook, a Tactical Guide to Social Selling
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