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You are here: Home / Women in Business / Women Entrepreneurs Are Better Because

Women Entrepreneurs Are Better Because

April 20, 2020 By Melinda Emerson 5 Comments

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Women Entrepreneurs Are Better Because Social ImageWomen entrepreneurs are still underrated today. Plus, they face many challenges than their male counterparts like lack of funding and lack of a support system.

Despite these barriers, women entrepreneurs are making huge contributions. In the US alone, women-owned businesses generate $1.8 trillion per year. That’s HUGE right?

Let me tell you the reasons why entrepreneurship comes naturally to us, as women, and why we are even better.

5 Reasons Why Women Are Better Entrepreneurs

#1 As women, we already play multiple roles in a day.

Small business owners on average perform 10-13 jobs all at one time, including chief sales officer, market researcher, bill collector and secretary. Moms do too.  In fact, 82% of all women business owners are mothers, so managing details from work to home is a skill most women do as a reflex. In the early stages of a business, it’s all about the juggle, and women are better equipped to handle the stress and responsibility of running a small business.

#2 We are better delegators.

We understand that we can’t do everything, even if many of us believe that no one can do it better than us. We put support systems in place to get the job done. Whether it’s a team of virtual assistants to follow up on sales leads, chase down opportunities or keep our social media networks working or a college student or nanny so that our children will have someone looking after their safety, we make sure that a full team is in place so the trains run on time. While our team has our back, we can be present wherever we are, so that everyone we connect with knows we care.

#3 We are willing to ask for help.

We don’t just ask for help with driving directions, we are willing to ask others (especially other women) for advice and mentorship in our businesses. As women, we are willing to admit that we do not know everything and can show enough vulnerability to get what we need for our businesses. We are also willing to take advice. Being coachable is our secret weapon.

#4 We are better equipped to make big decisions.

We think about the long-term impact of our business decisions on our families, customers, vendors, and employees – we’re not just about the short term gain.  We also use our intuition as an additional tool when dealing with customers.  If it feels like a client is going to use double the project management budget with a bunch of hand-holding nonsense, we might have an upfront hunch and hopefully, the sense to double the budget – or walk away from the contract.

#5 We are better communicators.

As women, we believe in talking through opportunities, problems, and conflicts. We work better at consulting with others on critical decisions, especially if we think we need more information.  We are not afraid to get face to face with a difficult customer to work through any challenges and we are also naturally friendlier and less likely to intimidate sales targets or our employees.

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Filed Under: Women in Business, Your Small Business Tagged With: entrepreneur, small business success, women entrepreneurs, Women in Business, women-owned business

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. Jewelry Assembly Chicks says

    October 27, 2010 at 9:30 am

    Good points! I have so many challenges daily that I get so overwhelmed, it’s like my brain CANNOT hold any more new information that is flying at me constantly. I just want to turn it off and go bake cupcakes.

    Reply
  2. Jessica says

    October 28, 2010 at 8:18 am

    Great post. I have also found that, for the most part, women entrepreneurs are supportive of one another in our endeavors.

    Reply
  3. Queen of Events says

    March 4, 2012 at 11:07 pm

    This is a great article. Everything you said is so true. This is why my home and business run so smooth.

    Reply
  4. Aradia Knight says

    May 18, 2012 at 2:28 pm

    We are better delegators =)

    Great article!

    Reply
  5. Clevedon Buntyn says

    June 30, 2012 at 2:04 pm

    Ladies, being better has nothing to do with gender; it’s knowledge that makes the difference, no matter what field you are in. Here is an example: 500,000 smart phones are being activated every day; 50% of all Internet Traffic is projected will originate through smart phones. QR Codes are not the wave of the future; this is right now. If you don’t have this technology you will be left out of the equation. To know this is to be a better business owner. Get your own FREE QR Codes for your business

    Clevedon Buntyn

    Reply

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