How to Win Friends and Influence People by Dale Carnegie
First published in 1936, this is one of the best self-help books ever published with 15 million copies in print. This book touches on the fundamental techniques of handling people, six ways to make people like you, and twelve ways to win people to your way of thinking. Remember, people do business with people they like and people they know.
The Successful Business Plan Secrets & Strategies 4th Edition by Rhonda Abrams
This book has the detail needed to write a serious business plan. The book features dozens of worksheets covering every phase of developing a business plan. Some of the financial worksheets are not very easy to understand, but it is still one of the most thorough business plan books I have ever read.
The 25 Most Common Sales Mistakes and How to Avoid Them by Stephen Schiffman
Schiffman is the man. This is one of my favorite small business books. This book is not only entertaining, but it also gets down to the fundamentals of being a killer salesperson, which should be every entrepreneur’s goal. This book is practical, concise, and straight to the point.
Guerilla Marketing Small Businesses by Jay Conrad Levinson
Guerrilla Marketing will teach you how important it is to make it easy for people to do business with you. This book will help you use your imagination rather than your bank account to tell the world you are open for business. If you are just starting in business or are unfamiliar with sales and marketing this is the book for you.
Finance for Non-Finance Managers and Small Business Owners by Lawrence W. Tuller
The book takes the fear out of small business finance. It breaks down essential finance concepts including cash management, analyzing financial statements, forecasting, banks and bank terminology, operating budgets, and financing options.
Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur by Steven Rogers
Professor Steven Rogers was highlighted by Fortune magazine as one of the Top 10 Minds in Small Business. Entrepreneurial Finance provides a straightforward, practical overview of the business and financial knowledge required to become a successful entrepreneur. This book also alerts entrepreneurs about the kind of financial problems they may face and recommends action to prevent them.
This Is How We Do It: A Practical Guide for the Working Mother by Carol Evans
If you are a single mother or woman with a family and starting a business, this book will help you manage your three full-time jobs. (without medication, I might add) This book offers innovative solutions from working moms on how to successfully balance work and family. Written by the founder of Working Mother magazine, this is an excellent guide to managing it all without the guilt.
The Ultimate Guide to Electronic Marketing for Small Businesses by Tom Antion
Tom Antion is a master at selling on the web. This book is about how to create a website that drives traffic and makes money. A perfect resource for the e-marketing novice, this book is about low cost/high return web techniques that really work.
The Seven Minute Difference by Allyson Lewis
What kind of small business coach would I be without a productivity book on the list? This book gives some really good advice on ways of improving your business habits as well as your personal life. This book especially gives you procrastinators out there things you can do now to be more effective.
The New Rules of Marketing & PR by David Meerman Scott
This book teaches readers how to launch a marketing campaign strategically using social media tools. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organizations.
If you are one of these people who buy business books and never get around to reading them, consider subscribing to a service by Soundview Executive Book Summaries, www. summary.com. This company provides concise summaries of recently published business books.
If you have time to listen but not to read, think about purchasing audio books. Each audio book can be downloaded to your iPod or MP3 player — if you have a long drive time, this is a perfect way to keep up with the latest small business trends and techniques.
For more tips on starting or growing your small business subscribe to Melinda Emerson’s blog at http://www.succeedasyourownboss.com