If you’re like every other person who blogs out there, sometimes the well runs dry for content ideas. It’s challenging to constantly come up with a steady stream of great topics. You’ve got enough on your plate, and adding idea generation to that list is understandably a challenge from time to time. Fortunately for you, I’ve come up with a mega list of idea-generators to get those creative juices flowing for your blog.
- How To Posts
This category is a huge one, and the specifics will depend on the industry you’re in. But here are a few specifics:
- How to use your product
- How to solve your customer’s problem
- How to get more out of your product
- Industry News
This could keep you in content indefinitely, if you work in an industry that has a lot happening. Set Google Alerts for industry keywords so you’re on top of breaking news.
- Regulations and laws passed
- New technology
- Big players making a splash
- Awards or events
- Company Info
While not every post should be company or product-centric, it’s always good to throw in some of these to stay connected with your audience.
- Press releases
- Awards won or honors bestowed
- New hires
- New products or new product features
- Promotions
- Interview of a staff member
- Product Details
Again, don’t go overboard with posts about your products. Keep them beneficial to readers, and focus less on the features you think make your products great.
- Special features
- Comparison to similar products
- New colors or options released
- Reviews of your products from third parties
- Your Insight
Your readers like to connect with you as a person, so writing content in your voice and with your opinion always does the job.
- Your take on industry trends
- Your predictions for the coming year
- Behind-the-scenes glimpse at the operations of your company
- Other
Read your competitors’ blogs to see what your audience cares about. While you don’t want to copy those posts verbatim, they can give you ideas for posts with a different angle on the same topic. Subscribe to RSS feeds and email newsletters, and always be on the lookout for more blog ideas.
- Top 10 lists
- Answer frequently asked questions
- Case studies of your customers
- Research: conduct surveys and share results
Never Run Out of Blog Topics Again
While this list should help you come up with at least a dozen great topics for your business blog, you want to ensure that you get a strategy in place to keep the content flowing.
Start by creating an ideas file. This can be a simple spreadsheet where you write ideas as they come up. Then you can refer to this file later when you’re ready to write. And speaking of writing, consider blocking off a chunk of time to write several posts at once. Then schedule them so you’ve got your content ready to go should your schedule keep you from posting later on.
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