Guest Article
Although your loyal customers play a large role in letting others know your business exists, how do you reach out to your prospects? This can be difficult when you are not promoting your business’ website correctly. Not only should you make it a goal to get your name out there, but to also make money from your website. In this post, I will share why marketing tactics, having lead generation forms, and focusing on design and SEO can result in your website making money.
Marketing Your Website
The goal should be to generate traffic, so you must have a target market. If you are advertising to the wrong group of people, no money will come in. Narrow down your demographic and see what trends are most relevant to them. Keep in mind that, in the beginning, traffic to your website is the focus, not sales. The amount of leads that come to your website and fill out a form or buy a product is what will help generate your revenue and keep the visitors coming back. So how do you do this?
Social media is an outlet you should be using to market your website, business, and brand. This important tool can spread a message quicker and more expansive than any other way. Every time you post something new or make a change to products on your site, let the world know via Twitter, Facebook, LinkedIn, and on the other accounts you have. The main point is to spread the word.
Another marketing tool you can use is to start an email campaign. Look at your main list of customers and start collecting their email addresses. Then, you can send out weekly or monthly campaigns letting them know why your website can help them with their needs. You should also include a link for them to find what they seek, but do not make it spammy, or it will never reach their inbox in the first place.
All of these marketing tactics will be trial and error. Find which methods work best and which you can improve on. By being creative and always refining your process, you will begin to see that each visit will result in higher value because you are putting the time and effort into your website.
Lead Generation Form
In order to purchase a product from your business, your customers need somewhere to go. This is why a lead generation form is so important to include on your website. It not only streamlines the sales process, but can also help you keep track of what prospects are interested in, the trends, and what can be improved on.
Here are some tips to create effective lead generation forms so you can make money on your site:
- Create custom forms throughout your site. Examples of fields you might include are name, phone number, website, email address, and services they’re interested in. You should test out forms in different colors and locations to see which ones get the best results.
- Position your forms in the area people can see before they scroll down the page, also known as “above the fold.”
- Use powerful action verbs in your offer to help the customer make a concrete decision rather than imagine the benefits of the product.
- Always include a clear call to action so the reader understands what you want them to do. The goal is to grab their attention.
- Placing testimonials near the lead generation form can positively impact the offer you are making to the prospective customer.
Design and SEO
A crucial component of making money through your website is the design and SEO portion of it. People are very visual, which is why if your site doesn’t capture their attention and engage them immediately, they will move on. Put time and energy into creating a site that is easy to navigate, eye catching, and has content that is interesting and to the point, but also optimized for the search engines.
The content you produce on your site must be relevant, consistent, and authentic. If you rarely update your pages, no one will be able to find your site, resulting in lost sales. Therefore, the more you write, the more interest your site will hold. The same goes for the design you have. No one wants to visit a boring website over and over again. Integrate relevant images and stay true to the personality of your company and brand. This will help your name stand out there and engage your audience.
By taking all of these tips into account, you can create a blended strategy that puts the customer first. Then, over time, you will see your business’ website make money!
About the author: John Boudreau, COO and Co-Founder of Astonish, has been in the insurance marketing and technology business for nearly 10 years. He works closely with local insurance agencies across the country to understand what works and what doesn’t in an attempt to increase their share of the digital landscape through online marketing tactics and a robust customer relationship marketing tool.
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