In this episode, Melinda Emerson introduces a dynamic “hit it and quit it” panel discussion, where guests share their favorite podcasts and business apps. The conversation highlights old school marketing tips and delves into the best business books that have influenced the panelists.
Karla Trotman is the President and CEO of Electro Soft, Incorporated (ESI), an electronics manufacturing and engineering firm in the U.S. She graduated with a B.S. in Business Logistics from Penn State and an MBA from Drexel University. Her career has spanned roles in supply chain logistics, purchasing, and e-commerce at notable companies such as Honeywell, Gap, and IKEA. She is also the author the new book, Dark, Dirty and Dangerous, Building a Vibrant Future of Manufacturing. For more information www.KarlaTrotman.com
Sandra James is a serial entrepreneur. She has built several companies from the ground up, and currently serves as CEO of Private Eyes Background Checks With decades of experience in running multi-million-dollar enterprises she gives back to her community by serving on non-profit boards and mentoring other women. She is a mother of two grown young men that she is most proud of and happily married to her husband. She and her husband divide their time between Nevada, California and Florida. She is the bestselling author of, Don’t Tell Me I Can’t, I book that she hopes inspires others to have all of their dreams come true. For more info: www.privateeyesbackgroundchecks.com
Listen to the podcast below:
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Podcasts Mentioned:
- SmallBizChat Podcast with Melinda Emerson
- Ratchet and Respectable with Demetria L. Lucas
- Membership Geeks with Mike Morrison
Apps Mentioned:
Old School Marketing Tips:
- Word-of-mouth marketing works. More relations. Less transactional.
- Face to face, meeting people and making friends, having conversations and connections.
- Pick up the phone. Magic happens over the phone.
Books Mentioned:
- Who Moved My Cheese by Spencer Johnson and Kenneth Blanchard
- Scaling Up by Vern Harnish
- 10x is Easier than 2x by Dan Sullivan
Connect with Karla Trotman:
Website: https://www.KarlaTrotman.com
LinkedIn: https://www.linkedin.com/in/karlatrotman
Instagram: https://www.instagram.com/karlatrotman
Connect with Sandra James:
Website: https://www.privateeyesbackgroundchecks.com
Facebook: https://www.facebook.com/PrivateEyesInc
Twitter: https://twitter.com/privateeyesinc
LinkedIn: https://www.linkedin.com/company/private-eyes-inc-
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