In this episode, Melinda Emerson delves into the art of crafting a high-value offer using the Five P’s framework. She begins with an overview of the framework, which includes Problem, Promise, Process, Proof, and Price. Each component is explored in detail, providing insights on how to effectively address customer pain points, deliver on promises, outline processes, present proof, and determine pricing strategies.
Listen to the podcast below:
Podcast: Play in new window | Download
This week on SmallBizChat Podcast:
- Most small business owners are stuck at the same price point for years because they never update or evolve their offers.
- A clear and specific promise that addresses a high-value problem can justify premium pricing and attract ready-to-buy clients.
- Having a transparent, branded process and strong proof such as testimonials and case studies can increase perceived value and reduce buyer skepticism.
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
 |
 |
 |
 |
 |
Leave a Reply