Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.
This week, we are taking on the question: How do I get started with social media?
Here’s the answer:
If you want to start using social media as a lead generator for your small business here’s 4 steps to take to get started:
- Develop goals (how many prospects, subscribers, website hits, etc.)
- Conduct a listening strategy (know where your customers are hanging out online)
- Have a great website that solves your customer’s problem within 3 seconds!
- Start using social media by setting up a personal profile on LinkedIn
If you have a question for Melinda Emerson, Small Biz Lady, leave a comment on this blog using the contact us page or send me a note on Twitter @smallbizlady, on Facebook at www.facebook.com/smallbizlady or you can hit me up on www.linkedin.com/in/melindaemerson
I’m always here as a resource.
Melinda F. Emerson, SmallBizLady, is one of America’s leading small business experts. She is an author, speaker, and small business coach whose areas of expertise include small business start-up, business development, and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video and written content to fulfill her mission to End Small Business Failure. She publishes a resource blog at: www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #SmallBizChat for emerging entrepreneurs. Forbes Magazine named Melinda Emerson one of the Top 20 Women for Entrepreneurs to follow on Twitter. Melinda has been featured in the New York Times, Wall Street Journal, The Washington Post, Fortune, and Black Enterprise. She’s the author of the bestselling book “Become Your Own Boss in 12 months: A Month-by-Month Guide to a Business That Works”, and she writes a column for www.secondact.com and is an instructor for the Black Enterprise Small Business University.
P.S. Want an “I [heart] #SmallBizChat t-shirt? It’s available! for $20.00 plus s/h sizes M-L-XL-2X
Thank you for the wonderful advice and strategies. I’m trying to take my business to the next level by learning how to convert my website visitors to customers who will purchase my products. I’ve set my goals and I’m enjoying being in charge of my business and watching it grow.
Please wish me luck as I strive for my success.
Thanks again for being a great inspiration.