Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.
This week, we are taking on the question: How Do I Identify My Target Customer?

Here’s the answer:

• Determine your target customer’s pain points
• Examine the competition
• Figure out what percentage of the market you can realistically capture
• Talk with our potential target customer
• This will also help your figure out your target customer

If you have a question for Melinda Emerson, Small Biz Lady, leave a comment on this blog using the contact us page or send me a note on Twitter @smallbizlady, on Facebook at www.facebook.com/smallbizlady or you can hit me up on www.linkedin.com/in/melindaemerson

I’m always here as a resource.

P.S. Want an “I [heart] #SmallBizChat t-shirt? It’s available! for $20.00 plus s/h sizes M-L-XL-2X