Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.
This week, we are taking on the question: How Do I Identify My Target Customer?
Here’s the answer:
- Determine your target customer’s pain points
- Examine the competition
- Figure out what percentage of the market you can realistically capture
- Talk with our potential target customer
- This will also help your figure out your target customer
If you have a question for Melinda Emerson, Small Biz Lady, leave a comment on this blog using the contact us page or send me a note on Twitter @smallbizlady, on Facebook at www.facebook.com/smallbizlady or you can hit me up on www.linkedin.com/in/melindaemerson
I’m always here as a resource.