Every Friday, I answer your small business questions in a video blog segment called Ask Small Biz Lady.

This week, we are taking on the question: Is Social Media Really Worth Pursuing?

Here’s the answer:

Yes, and here’s what you need to have in place to make social media work well for your business.

1.    Create some goals for what you want to accomplish with social media.

2.    Figure out where your customers spend time online.

3.    Make sure your website is user friendly and highlights your solutions fast.

4.    Create a personal LinkedIn profile.

If you have a question for Melinda Emerson, Small Biz Lady, leave a comment on this blog using the contact us page or send me a note on Twitter @SmallBizLady, on Facebook at www.facebook.com/smallbizlady or you can hit me up on LinkedIn: www.linkedin.com/in/melindaemerson

I’m always here as a resource.

P.S.  Want the t-shirt? It’s available! for $20.00 plus s/h sizes M-L-XL-2X