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You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

The SmallBizChat Podcast: Do Less Marketing and Sell More with Cindy Zuelsdorf

August 19, 2021 By Melinda Emerson Leave a Comment

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Do Less Marketing and Sell More with Cindy Zuelsdorf Featured ImageCindy Zuelsdorf is the Founding Partner of Kokoro Marketing. Cindy started her own marketing business after becoming an overworked marketing czar running sales and marketing for a high-tech company. She is a marketing automation expert and helps marketers, small business owners, and high-tech companies understand and master their marketing. Cindy offers a 7 Marketing Basics course and is the author of 7 Marketing Basics, a book aimed to help people market less and sell more using a practical and easy-to-understand system.

Today, Cindy shares her journey and what inspired her to start her marketing business. She discusses the challenges of marketing for small businesses and the most effective social media marketing practices. Cindy shares why systems and marketing automation is an essential element of scaling your business and why she chose the name Kokoro for her company. She also shares a hard lesson she has learned while running her own business and how her 7 Marketing Basics system worked for one of her clients.

“Be real, be of service, and then you get to work with people.” – Cindy Zuelsdorf

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/sayob-mp3s.s3.amazonaws.com/20221027042817/111_SBC_Cindy_Zuelsdorf_Final-copy.mp3

 

 Cindy Zuelsdorf image

This week on SmallBizChat Podcast:

  • How Cindy started in marketing and why she decided to start her own marketing business
  • Common challenges of marketing for small businesses
  • Best social media marketing practices
  • Top marketing tips in Cindy’s new book
  • Why you need systems in place for marketing automation
  • The meaning behind the name of Cindy’s business, Kokoro
  • A hard lesson Cindy has learned in her entrepreneurial career
  • How Cindy fits marketing into her daily routine
  • How Cindy’s 7 Marketing Basics worked for one of her clients

Resources Mentioned:

  • Text BIZ to 15302035703 for a free Marketing Masterplan
  • Book: The ONE Thing by Gary Keller
  • Asana

Connect with Cindy Zuelsdorf:

  • Kokoro Marketing
  • Kokoro Marketing on LinkedIn
  • Kokoro Marketing on Facebook
  • Book: 7 Marketing Basics
  • Cindy Zuelsdorf on LinkedIn
  • Cindy Zuelsdorf on Instagram
  • Cindy Zuelsdorf on Twitter

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

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Filed Under: The SmallBizChat Podcast Tagged With: entrepreneurial career, marketing, marketing for small business, scaling your business, social media marketing

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

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