Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Cash Flow & Finance / Do Small Businesses Still Need Merchant Services?

Do Small Businesses Still Need Merchant Services?

June 12, 2012 By Melinda Emerson 13 Comments

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

There’s been a lot of buzz lately about mobile payment processing services like Square, and some suggest they could render traditional merchant accounts obsolete. While doing a credit card off a mobile device may work just fine for personal use and some niche markets within the retail space, a traditional merchant account might still be a good choice for many businesses.

Let’s compare Square and a traditional merchant account provider using several important criteria to determine how they perform:

Application Process:  Square users complete a form, download the app to their device and then the free Square reader arrives via snail mail in 3-5 business days. Once you download the app to your smart phone, you are in business. With a traditional merchant services company, you must do a formal application and undergo a credit check to be approved for an account. A merchant representative will review your application by phone once you pass the credit screen and offer specific options based on your business and credit card processing requirements.  In some cases you can receive your equipment and be ready to accept credit cards within 24-48 hours.

Customer Service: Square’s customer service handles inquiries via emails, Twitter and a blog.  They are highly responsive via social media, but it still can have its challenges, especially if you need to do a return.  A traditional merchant account provider often comes equipped with 24/7 customer support that’s just a toll-free call away. Some of these companies have poor customer service though, so I suggest doing a search with BBB, the better business bureau, to see if the company has any open complaints. Depending on the service, you can talk to a trained support rep, or a leave a message. Talking with a live person can help get you up and running, so you don’t experience extended downtime.

Sales Volume:  Square clears transactions within 24 hrs when the card is present. For card-not-present (CNP) transactions when more than $1,000 is charged, Square will place a 30-day hold on funds within any rolling seven-day period. A traditional merchant will give you a limit on the size of the transactions you can accept. Once a transaction is processed you must batch your machine in order for your transaction to be processed.  Once that takes place, your money is typically deposited in your account in 2-3 business days. Your monthly processing volume and average ticket size will be clearly outlined in your contract. If your business needs to increase those amounts, you’ll need to negotiate with your traditional provider.

Bank Accounts:  You must have a bank account to use Square. Once the transaction is made, your funds will be deposited directly into the bank account – minus their fee.  Traditional merchants operate the same way.  All funds minus their fee are deposited once the transaction proceeds.

Cost: Square charges a 2.75% swipe fee for card present transactions, and a rate of 3.5% plus 15¢ per transaction for manually-entered transactions. Merchant accounts are typically higher.  If your volume is high enough, a rep can help you custom tailor a package of products and services that meet your processing requirements and your budget.

Security:   Traditional providers  are  PCI (Payment Card Industry) compliant and use state-of-the-art encryption to help ensure secure processing. Square is PCI compliant. Their card reader is fully encrypted, with credit card information encrypted at the moment of swipe. Compliance with industry standards helps reduce the risk of data breach, credit card fraud and identity theft for you and your customers. Being a player in electronic payment processing means abiding by the rules – it’s safer for everyone that way.

What is your opinion about handling credit cards these days? Which service do you use and why?

About the author  Sarah Levy is a blogger for Merchant Express covering topics from small business marketing to the latest in payment technology. Read more of Sarah’s writing on Merchant Express blog and follow her on Twitter @Sarah_Levy81

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: Cash Flow & Finance, Guest Articles, Technology Tagged With: credit cards, merchant services, Sarah Levy, Square

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Comments

  1. John Corcoran says

    June 13, 2012 at 6:12 pm

    Hey Melinda — it’s funny, I just got done writing about this on my blog!

    Great article – you were very thorough.

    I would just want to emphasize how much work it is on the front end to sign up for a merchant account. I set up a merchant account for my business, and the initial application wasn’t too bad, but the PCI Attestation of Security Compliance was a huge hassle and took a lot of time.

    Unfortunately, I believe I need to fill that form out again annually, but hopefully I can copy most of the answers from the prior form.

    Here’s my article if you are interested. I do more of a comparison between different merchant accounts, such as Paypal, Amazon Payments, Google Checkout, Authorize.Net, etc. Obviously I’m not covering all of the options out there, but I covered a number of the larger ones.

    http://smartbusinessrevolution.com/7-options-for-accepting-merchant-credit-cards-for-your-business/

    Reply
  2. Rochelle says

    June 14, 2012 at 11:05 pm

    What does everyone think about dwolla.com as an option?

    Reply
    • Jake says

      June 19, 2013 at 3:42 pm

      I hated it honestly. Was with them not even a month. Do not believe the hype.

      Reply
  3. Michael says

    June 20, 2012 at 12:20 am

    Melinda- I found your blog and book via your posts on the New York Times’ You’re the Boss blog and was excited to read your posts. I was very disappointed in this post – by my count there are seven (!) misspellings / typos / grammatical errors. In the very first post I read. To be honest – i was shocked. Why should I trust that your content is factual if the editing either doesn’t exist or at best is awful? Here’s hoping this was a one time exception. Good luck. -Michael

    Reply
    • Suzy says

      August 7, 2012 at 3:48 pm

      Michael-This is a guest post written by Sarah Levy. I’m not sure why there are two authors listed but I think it may be a mistake. Though there were some errors, the points in the article were solid. There has been a lot of questions regarding Square and this article does well addressing them. I think that Square isn’t a good alternative to traditional merchant accounts myself.

      Reply
  4. Jim Horn says

    November 26, 2012 at 12:32 am

    New to this, I need a clarification.

    Are my account deposits made directly to my personal checking or savings account? I use a credit union.

    Of, must I open a merchant account.

    Reply
  5. litebrite says

    February 6, 2013 at 5:32 pm

    I think it depends on business.

    Reply
  6. Redwood Merchant Service says

    May 29, 2013 at 2:59 pm

    I think merchant services have better customer service than mobile payments have. If someone is using a mobile payment device and is not tech savvy… they might have a hard time getting help.

    Reply
    • Bhagesh Nair says

      June 4, 2013 at 5:49 pm

      Right.
      And direct merchant service providers can offer interchange plus pricing moel, which is far better than the mobile processors.

      Reply
  7. Jake says

    June 19, 2013 at 3:43 pm

    I am a contractor and I have been using the Rectangle Ware Ever Pay service. Only had one little snafu at the start but the tech assistance was on point.

    Reply
    • mike says

      April 21, 2014 at 2:39 am

      I’ve been using rectangle for a non-profit group taking large donations. Rectangle has the lowest rates on the market and have found rectangle’s Next Day Funding to be an amazing feature added to their already reliable product. They do not hold large key entered volumes like Square had in the past. BEST of all they have people you can talk to.My rep is great and their office has real, live, customer service. How it should be.

      Outstanding service all together

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter
  • 50 Best Free Apps for Small Business Owners
  • The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner