The SmallBizChat Podcast: Hit It & Quit It with Elaine Pofeldt, Maggie Lord, and Valdez Lasartemay

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In this episode, Melinda Emerson introduces guests Elaine Pofeldt, Maggie Lord and Valdez Lasartemay. The guests share their favorite podcasts, business tools, marketing tips, book recommendations providing practical advice for small business owners.

Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a look at how entrepreneurs are hitting seven-figure revenue in businesses where they are the only employees, tapping automation and other technology to scale their efforts Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business and many other business publications She is also a former editor at FORTUNE Small Business. For more information: Elainepofeldt.com

Maggie Lord was an early pioneer in the online digital wedding media space, as the founder + CEO of Rustic Wedding Chic, Maggie led the company for 12 years before it was acquired by David’s Bridal in 2020. Maggie is also the author of 6 books. Today, Maggie has become a sought-after strategic advisor to female founded brands allowing her to focus on sharing her knowledge and expertise with other like-minded entrepreneurs. Maggie and her businesses have been featured in Forbes, The New York Times, Business Insider, Success Magazine and much more. For more information: Maggielord.com

Valdez Lasartemay is a lifelong sales professional with over three decades selling everything from shoes to securities. He began selling at 10 years of age going door to door selling subscriptions to the San Francisco Chronicle. These days as a business consultant, he focuses on business development and helping small business owners learn effective sales strategies and techniques, emphasizing servant leadership. His new book is Marketing 4 Salespeople How Servant Leadership Attracts Clients and Increases Sales. For more information: Marketing4Salespeople.com

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Podcasts Mentioned:

Apps Mentioned:

Old School Marketing Tips:

Business has only one objective and that’s to create customers. So you have to look at it that way. This is from Peter Drucker.
It’s all about getting yourself into the right rooms. Face to face meetings and one on one relationships.
You have to be able to explain in a few sentences what your business or brand can do to solve somebody else’s problem.Have a really good 30 to 35 word bio that e