The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter

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In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands.

Rich Trotter is CEO Rosati Ice, a business that is over 100 years old. As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: “Do the right thing, the right way, for the right reason.” For more information: www.Rosatiice.com

Listen to the podcast below:

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This week on SmallBizChat Podcast:

Rich emphasizes the importance of continually innovating and staying ahead of the competition to maintain a competitive edge in the market.
The pandemic was a significant challenge for Rosati Ice, but the resilience and dedication of the team were crucial in helping the business navigate through the crisis.
The best business advice Rich has ever received is to always “do the right thing the right way for the right reason,” which has guided his approach to leadership and business management.