Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Subscribe to Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Branding & Marketing / How to Use Social Media to Convert Sales Part 2

How to Use Social Media to Convert Sales Part 2

March 14, 2022 By Melinda Emerson Leave a Comment

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

How to Use Social Media to Convert Sales Part 2 social imageIn part one of this series on social media conversions, we focused on the three most prominent social media platforms: Facebook, YouTube, and Instagram. In Part 2 of this post, we’ll focus on the more niche players in the world of social media marketing. While their reach is slightly smaller, these sites can drive sales and traffic effectively, especially if you have an engaged and active target audience. Let’s get started with LinkedIn.     

LinkedIn

LinkedIn is an excellent place to start for social media conversions if you’re targeting top-level executives, company employees, and B2B professionals.

Another exciting thing is that LinkedIn is very popular among Gen Z, executive leaders, and mid-career level professionals. So if you sell professional services or build courses to teach subjects of interest to people from these categories, you can use this platform to reach them.

Sell Through Regular LinkedIn Posts

Do you have a website where you sell something like an eBook or course? Or maybe you have live courses on Thinkific, Udemy, or elsewhere? Great! You can get social media conversions by sharing your course link with your LinkedIn followers through posts or newsletters. Your followers will see your post in their Feed, and they can click the link to view the product or register for the course.

This method for social media conversions doesn’t cost you anything because it is an organic approach to reaching your target customer. However, for it to be effective, you need to have a great headline to draw in your audience. 

You can share your post through your company page or your personal user account. When you have gained a sizable audience of loyal followers, you can publish an update with the link for them to take action.

Here’s an example: 

Moz on LinkedIn turned their company post into an organic sales post by sharing a course link with an offer code for Cyber Monday.

Use Social Media to Convert Sales Part 2 moz

Become an Instructor with LinkedIn Learning

LinkedIn Learning instructors earn commissions for courses they sell through its platform. 

Use Social Media to Convert Sales Part 2 LinkedIn Learning

Source

You need to apply and get approved to become an instructor. Once you’ve cleared all the rounds, you’re in. Now you can create courses.

When your course is published and live on LinkedIn Learning, people can see them upon searching.

Use Social Media to Convert Sales Part 2 LinkedIn Image

This is great for social media conversions and for building authority and audience.

LinkedIn Learning can help you reach out to LinkedIn users around the globe, build a healthy sales funnel, and land more opportunities.

LinkedIn Ads

Use Social Media to Convert Sales Part 2 Get started LinkedIn Learning

You can also use LinkedIn to reach out to your target audience through ads. LinkedIn ads are cost-effective and easy to set up. They can be great for social media conversions, so long as you are clear about who you are targeting.

There are various types of ads on LinkedIn to select from, including Sponsored Content, Sponsored Messaging, Text Ads, and Dynamic Ads.

Use Social Media to Convert Sales Part 2 Get started LinkedIn Ads

Here’s a sponsored video ad from Semrush on LinkedIn. They’re promoting their content marketing platform through a story that immediately connects with their target audience.

Use Social Media to Convert Sales Part 2 Get started LinkedIn Ads Semrush

TikTok

TikTok is more than just an app for gen Z lip-syncing videos—it can also be used for social media conversions! Short-form video content covering life hacks, how-tos, and comedy bits allows influencers, experts, and small businesses to connect with, entertain, educate, and even convert their audience. The opportunities to grow your business with TikTok are endless.

To sell on TikTok, you’ll need a Pro account. You can go for either a Creator or Business account, and once you get to 1,000 followers, you can post the link to your website or landing page. Then you can sell on TikTok in the following ways:

TikTok Ads

With various ad types, targeting options, and campaign goals available, you can find an option that works best for your business or project on TikTok. Ads are set up with either the TikTok for Business account or by speaking with one of their ad managers, who can help create your campaigns based on your requirements.

Influencer Marketing

On TikTok, you can find influencers who partner with brands by pitching products. Or you can build up your following and become an influencer yourself! To do this, you must have a large following and post content that generates high-volume traffic, engagement, and sales. If you want to hire an influencer, try the TikTok Marketplace and pitch a collaboration with them to sell your products.

Twitter

Building trust and relationships matter when it comes to social media conversions on Twitter. Twitter is a unique social media platform where you can speak from your business point of view through a business account or sell from your personal profile. 

What’s important to note is that, unlike Facebook, Twitter doesn’t have a shopping feature rolled out yet. Luckily, Twitter is testing their Shop Module, but we need to wait until the feature is available to more users and small businesses.

Use Social Media to Convert Sales Part 2 Get started Twitter

As of now, most of the selling work is done using tweets, which is why building relationships with your audience matters so much.

There are two primary ways to sell on Twitter:

Sell Through Tweets

You can sell organically without paying for ads if you have already built your audience and Twitter followers.

Here’s an organic tweet from Fenty Beauty who shared a post with their product link so their followers can visit the page and order it:

Use Social Media to Convert Sales Part 2 sell through Twitter

Likewise, you can share links to your sales pages, landing pages, eBooks, courses, and almost anything under the sun.

To understand how social media conversions work on Twitter, look at your favorite brands and influencers. How are they selling on Twitter? Then, do competitive research and create similar (but not copied!) posts that will resonate with your audience. 

But remember that you must serve before you can sell. So stay consistent in your efforts, and post valuable tweets, videos, and lessons that your followers will love. And don’t forget to add memorable artwork and animated gifs to draw in followers. Gradually work towards building trust to amass an engaged audience to whom you can sell.

Sell Through Ads

Twitter advertising campaigns can help you achieve your marketing and sales goals faster. And the best part is there is no mandatory minimum budget for your ads.

One of the exciting features of Twitter Ads is conversation targeting. This feature allows you to target users based on conversations they participate in so you can easily find your target audience.

A good reason to use Twitter Ads for social media conversions is that people spend 26% more time viewing ads on Twitter.

Use Social Media to Convert Sales Part 2 use Twitter ads

To start your ad campaign, choose your objective, follow the steps to set up your ad, and then publish.

Use Social Media to Convert Sales Part 2 start your ads campaign

Pinterest

Want to promote and grow your small business on Pinterest? You’ve made the right choice.

Apart from being a social media platform, Pinterest also works as a search engine and a discovery platform. When people search for products on Google, your Pinterest pages can appear in the search results, driving more people to your profile and more social media conversions.

Make sure to add relevant keywords and make your profile search engine-friendly, so your profile and posts have a higher chance of appearing in search.

According to Pinterest, users are 66% more likely to be open to new brands on its platform while shopping. And once people find a brand they like, they’re also more loyal to it.

Here are various ways to sell items on Pinterest:

Tag Products in Idea Pins

In addition to businesses, creators on Pinterest now can upload Product Pins which make it easier for people to find and buy a product. These pins can be viewed and organized in a user’s Idea Pins. You may also add affiliate links to drive sales. This is all an effort by Pinterest to promote shopping on its platform, as reported by the Verge.

Create a Pinterest Store

Create a business account on Pinterest. Now upload your product images, write brief descriptions, and finish setting up your store. Another option is to connect to your Shopify store and sell there. Finally, you may also apply to become a verified merchant with Pinterest.

Advertising on Pinterest

With nearly 442 million monthly active users, Pinterest is an excellent place for small businesses to advertise products and get in front of potential customers.

Ads on Pinterest are user-friendly and unobtrusive for the person viewing them because they see ads the same way as regular pins. 

Based on your Pinterest ad campaign type, you can determine what ad format you should use. You can also choose your bid type and the ad placements. Before starting an ad campaign, do some research and learn about the different ad formats on Pinterest.

These are some ways you can use LinkedIn, Twitter, TikTok, and Pinterest to increase your social media conversion and find new customers. But remember, selling on social media requires patience, consistency, quality, and empathy. If your message lacks empathy or emotion, it won’t appeal to your target audience; as a result, you’ll not experience great returns. So, aim for highly-relevant and valuable messages that tell a story and establish a bond with your customers. Only once you’ve nurtured your followers have you earned the ‘right’ to pitch a sale. 

Got any more points to add about social media conversions? Let me know in the comments below!

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: Branding & Marketing, Grow Your Business Tagged With: LinkedIn Ads, LinkedIn Learning, LinkedIn posts, pinterest, social media conversions, Twitter Ads

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Sign up for the SmallBizLady Buzz Newsletter by Clicking
the Button Below:

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

“12 Principles of Highly Profitable Businesses with Melinda Emerson” from Sonia Dumas
October 2020

MSNBC Interview
Top Tip: Never Let a Customer Down

National Speakers Association
Winter Conference 2016

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Google
Best Practice for Social Media

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze social image

The SmallBizChat Podcast: Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze

  Brian Johnson is the CEO of Main & Johnson, a business consulting and coaching company based in Charlotte, NC, aimed at seeing small and medium-sized businesses thrive, not just survive. Main & Johnson partners with business owners to bridge the gap between what success they had and the success they seek. Brian and his […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: Hit It & Quit It with Brian Johnson, Christine Noh & Jy Maze
  • The Art of Successful Lead Follow-Up: Tips and Tricks
  • The SmallBizChat Podcast: Bringing in Industry Experts to Go Further Faster with Jy Maze
  • 20 Email Marketing Tips for Small Business Owners
  • March 2023 #SmallBizChat: What Your Customer Wants and Can’t Tell You

Categories

  • 10 Things Lists
  • 12 Things
  • 15 Things Series
  • 31 Ways to Boost Your Small Business
  • Ask Smallbizlady
  • Become Your Own Boss Tips
  • Branding & Marketing
  • Business Inspiration
  • BYOB2011
  • Cash Flow & Finance
  • Customer Service
  • Featured Post
  • Featured SmallBizChat
  • Fix Your Business
  • Grow Your Business
  • Guest Articles
  • How to Start
  • Leadership
  • Melinda Emerson @SmallBizLady
  • Mompreneurs
  • My Recommendations
  • Pink Slip Entrepreneurs
  • Q & A Interview
  • SmallBizChat
  • SmallBizChat Live+
  • SmallBizLady Recommends
  • SmallBizRadio
  • Social Media
  • Solopreneurs
  • Special Reports
  • Starting A Small Business
  • Teams
  • Technology
  • Telesummit
  • The SmallBizChat Podcast
  • Uncategorized
  • Women in Business
  • Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • Write For Us
  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2023
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner