Guest Article
In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog visitors tend to stay two or three times longer when visiting a website when there are more than just text and pictures. Adding video tends to personalize the site, and adds a creative touch that most blogs simply do not incorporate. It also provides a level of entertainment that is impossible to create with written content and graphics.
Producing a Video
Unlike a written blog, video blogs do not have to be produced daily, weekly or even a couple of times a month. The whole creative idea behind producing a video and posting it to the blogging site goes well beyond a standard 500 word blog post. It adds a tremendous amount of excitement to the blogging site. The video can create the exact type of “buzz” that many entrepreneurs are constantly seeking, to get people interested in their expertise and brand across social media sites.
Beginning the Process
The first step in creating a video to post on a blogging site requires a high definition video camera of good quality. These can typically be obtained for $200 or less. The recorded video is then simply updated to a YouTube video file to be embedded directly into the blogging site – a very simple process.
Additionally, the videographer can be anyone that can handle a video camera, or you can get a tripod and record the video yourself. You can simply shorten it at the beginning and end so no one sees you turning the camera on and off. Here are some basics of producing a good video product:
- Understand how the camera operates
- Prepare an outline of the details of the video to stay focused
- Find a professional background (such as a bookcase or plain wall) or use a custom backdrop to ensure video integrity – do not let the cat walk around the background or just sit on your couch.
- Making sure the background is well lit during the video recording
- Find a quiet place to record
- Use a tripod to steady the camera
- Maintain eye contact with the camera
The Contents of the Video
Creating a buzz for a small business requires the ability to create an entertaining video without being pushy about the products or services the company sells. If the video educates the target customer about how to use a product or service or the benefits of it, that’s a winning strategy. By creating a short, controversial or entertaining video, it is a technique that can easily gain a wider audience interested in the products or expertise provided by the company.
In order to create a video that will generate buzz for a small business, the video must stay relevant to the customer. Keep these four things in mind.
- Know the Audience
- Keep It Short
- Be Entertaining
- Be Controversial
Enhancing SEO
Google and other search engines now crawl websites looking for video content, too. The search engine uses the content of the video to help provide the links the user is seeking in a search query. Videos posted on blogging sites can now serve as an easy solution for enhancing search engine optimization (SEO).
Are you considering using video to promote your small business?
Close Up View Of Handy Cam courtesy of imagerymajestic / www.freedigitalphotos.net
About the Author: Veronica Clyde is a tech writer at vpnservices.net – a place where you can read reviews about the best VPN providers. Using a VPN service (virtual private network) can be a crucial component to maintaining a safe online connection. A virtual private network will only transmit data, video, text and digital images over encrypted lines to eliminate the potential of a hacker gaining unauthorized access into the blogging site.
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