Billy Polson, CSCS, is an International Speaker, Fitness Entrepreneur, and Business Performance Coach. He is the founder and co-owner of DIAKADI, a training facility that brings together a community of leading fitness specialists in San Francisco. Men’s Journal named him one of “America’s Best 100 Trainers,” and he has contributed to publications such as CBS Small Business Pulse, Fortune, Inc, and Women’s Health. In 2015, he co-founded The Business Movement, DIAKADI’s fitness entrepreneur coaching program that helps personal trainers and gym owners advance their business skills and develop their brands.
Today, Billy shares his journey from personal trainer to successful business coach and why he created The Business Movement Program. He explains how he helps clients build their brands to stand out from the competition and why your website is an essential tool for reaching clients. He shares why a mobile-friendly website is vital and why social proof is a crucial element on any site. He reveals tips on increasing website conversions and engagement and how you should use SEO in content creation. He also reveals why links in and out of your website are essential and how you can create the best experience on your website’s landing page.
“Put yourself in the shoes of someone who is shopping for your services.” – Billy Polson
Listen to the podcast below:
This week on SmallBizChat Podcast:
- Billy’s journey from personal trainer to business coach
- Why Billy created The Business Movement
- How Billy helps his clients build their brand to stand out in their market
- Why your website is essential for connecting to customers
- Why your site needs to be mobile-friendly
- Why social proof and testimonials should be at the forefront of your website
- Tips to increase engagement and conversions
- How to use SEO when creating content
- Why links in and out of your website are so valuable
- What the Business Movement is and how it works
- How to create the best landing page experience for your site
Resources Mentioned:
Connect with Billy Polson:
- DIAKADI
- DIAKADI on LinkedIn
- DIAKADI on Instagram
- DIAKADI on Facebook
- The Business Movement
- The Business Movement on Facebook
- The Business Movement on Instagram
- Billy Polson on LinkedIn
- Billy Polson on Instagram
Get More!
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