Video is hot right now, and I know many small business owners are eager to dive in. Last time, I covered the ‘what,’ sharing 10 video marketing ideas you can try. Today let’s tackle the ‘where.’ One of the questions I have been getting recently is whether small businesses should use Instagram Reels or TikTok. […]
Pros and Cons of Instagram Reels vs. TikTok
When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok. Now let me clarify […]