The Power of Periscope for Small Businesses

718_4800035If you are a small business owner and are not yet familiar with the video marketing platform, Periscope and how it can help you grow your business, you definitely should be. The live streaming video app that was purchased in early 2015 by Twitter has quickly become one of the most popular social media platforms in the world. In fact, the founders of the app recently reported that they had their 10 millionth user register.

With this in mind, getting your brand recognized through this increasingly popular platform can be a tremendous way to put yourself a step ahead of your competition. Let’s take a look at just how Periscope works and what it can do to help you find leads, promote your products and encourage repeat customers.

How Does it Work?

The basic point of the Periscope app is to allow for users to view live streaming video from people from all around the world. On top of the streaming aspect, users are also able to interact with the people streaming their video by messaging them. Combining the live video streaming and messaging aspects are what truly make this service unique and are why Periscope is such a great opportunity for small businesses.

Promoting Your Authenticity and Building Trust

One of the biggest reasons why Periscope is important for small business users is that it gives you the ability to promote the authenticity of your business. Whether you want to have a Q & A session with fans of your brand or would like to give a live tour of exactly how your product is made, it can all be done in a quick and convenient way through this app.

The best part about utilizing Periscope in this way is that it allows people to see how you and your staff interact and work in real time. This gives your customers a better feel for who they are buying from and develops trust. We all know how important trust is to the buying process.

Promoting Products

Another amazing opportunity that Periscope presents is the ability to showcase and promote products. While promotional videos can do a decent job of showing customers what your product can and cannot do, they don’t have the same effect that answering questions and showing your product’s capabilities in real time.

Think of Periscope as having the ability to bring a trade show atmosphere right to your business’ front door every single day.

Generating Leads

In addition to showcasing your product’s capabilities and interacting with live Q & A sessions, another great way to utilize the app is by providing potential customers with regular informational sessions that provide them with useful information. This is especially helpful for service-based businesses. This could essentially work in the exact same way that you utilize free content and e-books to get prospects to sign up for your e-mail list, except that it would be live and through video.

Overall, the opportunities for using Periscope as a business tool are truly endless. The app is still relatively new and growing at a rapid pace, meaning the opportunity is there for you to get ahead of the competition if you act fast. Give it a try and don’t be afraid to experiment with your own creative tactics for developing leads and generating sales. Just make sure that you have and extra battery charged, as this app will drain your battery so be prepared.


DallasBass_HeadshotDallas Bass is a professional web developer turned entrepreneur. He is the founder of Nine Nineteen (, a company that offers small businesses WordPress hosting, security, and website maintenance. Follow him on Twitter @ThisisDallas.

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