On average, only three out of ten shopping carts make it through the full sales process. That leaves a whopping 70% of business sitting in limbo as abandoned carts. We see it as an unavoidable fact, but there’s a lot we can do to reclaim those clients. You’ll never convince every client to rethink their […]
4 Common SEO Mistakes to Avoid
Not all of us are search engine savvy and being a small business, it is often too expensive to hire a third party to help with your business Search Engine Optimization (SEO) needs. But regardless of how big your small business is, there are four common SEO mistakes to avoid! It can be a daunting […]
Resiliency Planning for Small Business
Resiliency is defined as the ability of a system or organization to absorb stress, respond or recover functionality from a crisis or disrupted process and thrive in altered circumstances. The 2020 pandemic has taught us what it’s like to be slammed by an unimaginable crisis and has illuminated the insecurity of supply chains, healthcare, and […]
3 Easy Hacks to Improve Your Small Business’s Cybersecurity
The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society. Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]
The Future of the Workplace in a Post-COVID Environment
The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]
12 Deadly On-Page SEO Mistakes In 2020 (And How To Avoid Them)
SEO is becoming more complicated, and far beyond getting a green signal on Yoast plugin. Google has developed several methods over the years not to know whether a content is a quality one or not, irrespective of the “length”. If you are trying to write contents that rank on Google SERP in 2020, you should […]
10 Ways to Develop a Sales Process in a Service Business
For the last year, I’ve been teaching my Fix Your Business Book Curriculum to entrepreneurs in the construction industry in Philadelphia. One of the biggest challenges they needed help with was sales and marketing. That made me think that what I shared with them could be helpful to any service business. In any business, you […]
How to Keep Your Workspace Organized
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with Janet M. Taylor, @OrganizerJanet. In 1994 Janet took her natural ability and started Totally Organized. For 3 consecutive years Totally Organized, LLC was […]
How to Handle Difficult Customers in Your Small Business
There are times in the life of every small business owner when you come across a customer that lets you know that you made a mistake. We are all human, mistakes happen, but it’s how you respond that makes the difference between whether you get an angry review on Yelp or Tripadvisor or if you […]
4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)
Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]
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