Bookkeeping can be defined as the action of maintaining the financial records of a business. This seemingly simple work is very complicated and highly prone to errors. Small businesses experience challenging situations now and again due to the volume of their business. Apart from the lack of liquidity and tough competition, poor bookkeeping is another […]
7 Management Tips for Addressing a “Mean Girl” Office Culture
If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]
Cybersecurity: It’s Not Just an IT Problem, It’s an Employee Problem
We’re human and we all make mistakes. They say a chain is only as strong as its weakest link and when it comes to cybersecurity, the weakest link is often the people in the organization. Did you know that 95% of data breaches are caused by employee mistakes? In today’s fast-paced work environments, employees let […]
7 Costly Business Mistakes to Avoid to Maximize Your Profits
Nobody said running a business was easy. As a business owner, you’re not only the CEO, but you’re also the head of HR, an administrative assistant, and a bookkeeper. Building a business from scratch is rewarding work, allowing you to make a career out of something that is your passion. However, it’s not without its […]
How to Convert Clients by Focusing on Abandoned Carts
On average, only three out of ten shopping carts make it through the full sales process. That leaves a whopping 70% of business sitting in limbo as abandoned carts. We see it as an unavoidable fact, but there’s a lot we can do to reclaim those clients. You’ll never convince every client to rethink their […]
4 Common SEO Mistakes to Avoid
Not all of us are search engine savvy and being a small business, it is often too expensive to hire a third party to help with your business Search Engine Optimization (SEO) needs. But regardless of how big your small business is, there are four common SEO mistakes to avoid! It can be a daunting […]
Resiliency Planning for Small Business
Resiliency is defined as the ability of a system or organization to absorb stress, respond or recover functionality from a crisis or disrupted process and thrive in altered circumstances. The 2020 pandemic has taught us what it’s like to be slammed by an unimaginable crisis and has illuminated the insecurity of supply chains, healthcare, and […]
3 Easy Hacks to Improve Your Small Business’s Cybersecurity
The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society. Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]
The Future of the Workplace in a Post-COVID Environment
The workplace is shifting and evolving in some surprising ways as the response to COVID-19 develops. I know I’m not the only one who’s had to adjust and rethink the way I do business. No matter what industry you find yourself in, you’re facing some unforeseen challenges from the ongoing virus, and you’re probably wondering […]
12 Deadly On-Page SEO Mistakes In 2020 (And How To Avoid Them)
SEO is becoming more complicated, and far beyond getting a green signal on Yoast plugin. Google has developed several methods over the years not to know whether a content is a quality one or not, irrespective of the “length”. If you are trying to write contents that rank on Google SERP in 2020, you should […]
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