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You are here: Home / Archives for Grow Your Business

7 Tips for Creating a Killer Investment Pitch

September 8, 2020 By Melinda Emerson Leave a Comment

7 Tips for Creating a Killer Investment Pitch Featured Image

Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Investment Pitch, investors, making a presentation, pitches, presentation skills

How to Overcome Personal Challenges to Build a Successful Business

September 7, 2020 By Melinda Emerson Leave a Comment

How to Overcome Personal Challenges to Build a Successful Business Featured Image

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I had the opportunity to chat with  Barbara Corcoran, Real Estate Mogul, Entrepreneur, and Shark […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: overcome, overcoming personal challenges, personal challenges, resilience, successful business owners

4 Overlooked Business Expenses for Startups and Why You Shouldn’t Ignore Them

September 1, 2020 By Melinda Emerson Leave a Comment

4 Overlooked Business Expenses for Startups and Why You Shouldn't Ignore Them Open Graph

All startups make a checklist for business expenses. These lists generally include costs for incorporation, marketing, advertising, website development, employees’ salaries and benefits, rent, production, and insurance for the property.  These are pretty standard costs that most businesses have to deal with. But there are other hidden costs that many startups tend to ignore or […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: financial planning, small business expenses, startup, startup costs, startup expenses

Top 21 Best Small Business Podcasts

August 31, 2020 By Melinda Emerson Leave a Comment

Top 21 Best Small Business Podcasts Open Graph

Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]

Filed Under: Grow Your Business, Your Small Business Tagged With: award-winning podcast, bold black women entrerpeneurs, entrepreneurial pursuits, launch your own side hustle business, podcast for women entrepreneurs

How to Prepare Your Small Business for Sale

August 10, 2020 By Melinda Emerson Leave a Comment

How to Prepare Your Small Business for Sale Featured Image

There is a lot of reason why business owners sell their business. Some of them are retiring and no longer want to run their business. Or some have been in a tight situation, and they need money. While a few soloprenuers have grown their business to the size, they can no longer manage it on […]

Filed Under: Grow Your Business, Your Small Business Tagged With: assess your business’ worth, building your credit score, Earnings Before Depreciation and Amortization, selling your small business, small business up for sale

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

A Step-by-Step Guide to Creating a Winning Business Proposal

August 4, 2020 By Melinda Emerson Leave a Comment

A Step-by-Step Guide to Creating a Winning Business Proposal Open Graph

If you’re involved in the sales process in your company, you probably know about the value of business proposals. They let you show what you do, how you can help the client, and how much it’s all going to cost them. The problem is, business proposals aren’t that fun, at least not the process of […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: business proposals, conversions, high-converting business proposal, pricing methods, social proof

10 Keys to Achieving Small Business Success

August 3, 2020 By Melinda Emerson Leave a Comment

10 Keys to Achieving Small Business Success Featured Image

Having spent the last two decades fully engulfed in the small business environment, I tend to see some of the same factors that play a part in the ability to achieve small business success. While some of these are personality traits, many are just simply ways of doing things. Here are the ten common keys […]

Filed Under: Grow Your Business, Your Small Business Tagged With: achieving small business success, grow your business, set deadlines, small business environment, successful business owners

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Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Michelle Songy and Ryan Hogan

In this episode, Melinda Emerson hosts a panel discussion with Michelle Songy and Ryan Hogan. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them. Michelle Songy is the Founder and CEO of Press Hook, a media platform that helps small businesses […]

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