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Sell More Products Online Using These 3 Online Selling Platforms

October 19, 2020 By Melinda Emerson Leave a Comment

Sell More Products Online Using These 3 Online Selling Platforms Featured Image

Due to coronavirus, we are seeing more and more people taking to selling online to boost their income. We’ve already shared 6 strategies to help you increase online sales. Now we want to talk about how to increase sales of your products beyond your website. Here are three online selling platforms you should be using […]

Filed Under: Grow Your Business, Starting A Small Business Tagged With: eCommerce store owner, etsy business, online selling, online selling platforms, selling on amazon, selling on ebay

Optimize Your Website to Win, Grow, and Retain Customers

October 13, 2020 By Melinda Emerson Leave a Comment

Optimize Your Website to Win, Grow, and Retain Customers OG

The coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. COVID upended entire economies, industries, supply chains, consumer behaviors and finances in ways that prevented a return to ‘business-as-usual’ and life as it was once known. […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: email marketing, multi-device friendly, optimizing your website, social proof, user experience, Web analytics, website

6 Strategies to Help You Increase Online Sales

October 5, 2020 By Melinda Emerson Leave a Comment

6 Strategies to Help You Increase Online Sales Open Graph

Are you a small business owner with an ecommerce business or who offers services through your website? Do you want to know how you can build a profitable sales pipeline and increase online sales? If the answer to both the questions is yes, you’ve come to the right place. In this article, we’ll share six […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing strategies, ecommerce business, effective landing pages, organic traffic, website visitors

Dichotomy and Propensity: Two Dilemmas for the Small Business Owner

October 6, 2020 By Melinda Emerson Leave a Comment

Dichotomy and Propensity_ Two Dilemmas for the Small Business Owner og

I grew up in a part of town where small businesses kept opening and closing in a set of buildings I passed by frequently. I noticed the closed signs on businesses so often I finally asked my father about them. “Someone had a dream and then they lost it,” he told me. “A closed sign […]

Filed Under: Grow Your Business, Your Small Business Tagged With: being in your business, keep the business running, natural inclination, succeed in the business, work on your business

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Melinda Emerson Leave a Comment

Tips for Crushing SEO in a Seasonal Business Open Graph

There’s search engine optimization, and then there’s seasonal SEO.  One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles.  The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, organic clicks, organic traffic, search engine results, search volume, seasonal business

Ways to Find a Unique Selling Proposition for Your Small Business

September 28, 2020 By Melinda Emerson Leave a Comment

Ways to Find a Unique Selling Proposition for Your Small Business OG

Even if your business has high-quality products and services, you can still get crowded out by the competition. Consumers may overlook your products and services if you don’t know how to communicate why they should come to you and not your competitors.  This is where your unique selling proposition comes into play. It’s about looking […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: brand promise, brand story, competition, competitive advantage, develop your unique selling proposition, set apart your small business

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

September 21, 2020 By Melinda Emerson Leave a Comment

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season Open graph

Labor Day just passed. Not only are kids back in school, but the holiday shopping season is fast approaching. But this year will be extra complicated. Due to the pandemic and shut down, supply chains are disrupted, and there are lots of cash flow shortfalls. A lot of small businesses have been trying to keep […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best holiday sales tip, Black Friday, cyber Monday, holiday-themed blog content, regular shipping, urgent shipping

Business Loans: How to Compare and Choose the Best One

September 15, 2020 By Melinda Emerson Leave a Comment

Business Loans: How to Compare and Choose the Best One Open Graph

Being a business owner can be both a thrilling and anxious-filled experience. This is especially true for those who are about to start a new business, as they usually have numerous financial worries. In these scenarios, business loans can represent a helpful tool to address these problems.   The process of getting a business loan is […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business credit limit, Lender Match, SBA loans, small business funding, small business loans

7 Tips for Creating a Killer Investment Pitch

September 8, 2020 By Melinda Emerson Leave a Comment

7 Tips for Creating a Killer Investment Pitch Featured Image

Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Investment Pitch, investors, making a presentation, pitches, presentation skills

How to Overcome Personal Challenges to Build a Successful Business

September 7, 2020 By Melinda Emerson Leave a Comment

How to Overcome Personal Challenges to Build a Successful Business Featured Image

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I had the opportunity to chat with  Barbara Corcoran, Real Estate Mogul, Entrepreneur, and Shark […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: overcome, overcoming personal challenges, personal challenges, resilience, successful business owners

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Latest #SmallBizChat

The SmallBizChat Podcast: Business Grants for 40+ Entrepreneurs with Trae Bodge

In this episode, Melinda Emerson welcomes Trae Bodge to discuss her entrepreneurial journey and share strategies for stretching dollars effectively. Trae introduces shopping tech tools and offers tips on evaluating deals, while shedding light on concepts like shrinkflation and dynamic pricing. The conversation also touches on the Threadneedle Alley Foundation, highlighting its support initiatives. Trae […]

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