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You are here: Home / The SmallBizChat Podcast / The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

The SmallBizChat Podcast: Kate Winkler on Improving the Customer Experience with Ruby

August 5, 2021 By Melinda Emerson Leave a Comment

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Kate Winkler on Improving the Customer Experience with Ruby 1200 x 1200

Kate Winkler is the CEO of Ruby, a live virtual receptionist and chat company. Kate is a dynamic C-level executive entrepreneur and mid-market business advisor. Following a successful career in the technology sector working with small and large businesses through various stages of growth, Kate joined Ruby in 2019. Ruby serves small businesses to help them survive and thrive through real human connections. The company supports over 13,000 businesses across the United States by providing virtual receptionists and live chat specialists. Forbes magazine highlighted Ruby as one of the best small businesses to work for in the US.

Today, Kate joins me to share how she became the CEO of Ruby and the challenges of taking over a company from its founder.  She reveals how the business has evolved since she joined and how using Ruby can help companies improve their customer experience. She highlights the differences between the Virtual Receptionist service and Live Chat service and why it’s essential to create sales systems. Kate also advises on approaching customer service as a side hustle business and knowing when it’s time to outsource part of your sales process.

“Be present. Make sure you have every opportunity to service your consumers.” – Kate Winkler

Listen to the podcast below:

 

Kate Winkler on Improving the Customer Experience with Ruby quote

This week on SmallBizChat Podcast:

  • How Kate became the CEO of Ruby
  • The challenges of taking over a business from a founder
  • How Ruby has evolved over the last two years
  • How leveraging a service like Ruby can help small businesses improve the customer experience
  • The difference between the Ruby Reception service and Ruby Live Chat service
  • Why it’s crucial to create sales systems
  • Sales systems versus customer service systems
  • How to approach customer service in a side hustle business
  • How to determine when it’s time to outsource part of your sales process

Resources Mentioned:

  • Podcast: Pod Save America
  • Podcast: Hidden Brain
  • Candy Crush
  • Book: The Culture Code by Daniel Coyle
  • Book: Disrupt You! by Jay Samit
  • Join the Book Team

Connect with Kate Winkler:

  • Ruby
  • Ruby on LinkedIn
  • Ruby on Instagram
  • Ruby on Facebook
  • Ruby on Twitter
  • Kate Winkler on LinkedIn

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

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Filed Under: The SmallBizChat Podcast Tagged With: customer experience, Customer Service, Live Chat service, Virtual Receptionist service

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

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