Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Shawn Finder Shawn Finder is the Co-Founder and CEO of ExchangeLeads. Founded in 2014, ExchangeLeads is an automated software that […]
Why You Need To Build An Email List, and Not a Social Media Profile
Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website. Once your target lands there, you’d best have at least three ways […]