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You are here: Home / Archives for paid social media marketing strategy

How Small Businesses Can Successfully Use YouTube Ads to Boost Sales

November 23, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Successfully Use YouTube Ads to Boost Sales OG

If you think YouTube is only a video-sharing platform you’re mistaken; it’s the second most popular website in the world after Google. The platform is so popular and engaging that you simply can’t afford to ignore it from inclusion in your online marketing strategy. A whopping 48% of marketers invest in YouTube ads. And it […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Advertising on YouTube, generate more conversions with YouTube ads, paid marketing on YouTube, paid social media marketing strategy, youtube for business, YouTube marketing

How Small Businesses Can Sell More Using Facebook and Instagram Ads

November 16, 2020 By Melinda Emerson Leave a Comment

How Small Businesses Can Sell More Using Facebook and Instagram Ads OG

When it comes to paid social media ads, where should you invest your resources? The answer is where your target audience is hanging out! Facebook and Instagram are the two popular social networking sites and are used by 69% and 37% of the US adult population respectively. This means that odds are a good portion […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: Facebook ads, Instagram ads, paid social media ads, paid social media marketing strategy, social media advertising

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The Art of Successful Lead Follow-Up: Tips and Tricks Featured Image

The Art of Successful Lead Follow-Up: Tips and Tricks

As a small business owner, you know that generating leads is only the first step in the sales process. Following up is essential to turn them into paying customers. Lead follow-up is often neglected, yet it’s critical to converting leads into sales. This article will discuss why lead follow-up is important, different follow-up methods, and […]

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