Developing a marketing budget might be the last thing you want to deal with in your business, but it is necessary. Your current stage of business will impact how much you’ll need to spend on brand awareness and outreach. In general, expect to spend more when you’re in the start-up phase than once you’re up […]
How to Create a Budget to Execute Your Killer Marketing Plan – Part II
Now that you’ve developed your killer marketing plan in part one of this series, the next step is to determine how to pay for your marketing campaigns. Part one of this series focused on the development of your marketing plan. To execute it, you’ll need an allocated budget. Creating a budget isn’t the most fun […]