Sales are hard. While the human element will never be removed from sales, there are so many online sales tools that make selling a lot easier. Learning your best keywords, lead generation, leveraging a CRM system, competitive analysis, or gathering data from other successful Facebook ads… there are many tech tools and services that can shorten your learning curve and help you reach your target customer much faster.
Increasing sales is the top 2022 goal for EVERY small business. However, it is not easily accomplished without making smart use of technology and resources in your sales process. With proper implementation and use of these online sales tools, you can accelerate your sales and boost revenue.
Top 30 Online Sales Tools
To get you started with sales tech, I am sharing my top 30 online sales tools that I recommend small business owners look into. Whatever you need help with in your sales process, there is a tool on the list for you!
AutoKlose is an email marketing software with highly effective delivery rates. It helps in editing, managing, and sending out large marketing campaigns to cold contacts. It can handle multiple emails in a sequence. Their support staff is very helpful. The main drawback of Autoklose is that it doesn’t integrate with other CRM systems.
Vidyard makes it extremely easy to record videos for emails. They allow for a branded video player page, which creates a nice experience for the end viewer. They also give the ability to have a call-to-action in the video and make it easy to take someone to a contact page or display contact information at the end of the video.
ManyChat is on our list of online sales tools because it helps businesses develop a chatbot to level up marketing, sales, and support using Facebook Messenger. ManyChat’s visual drag-and-drop bot builder makes it fairly simple to set up your Facebook Messenger bot, although you still need to develop the script and landing pages for the bot to follow and push traffic to as a follow-up. The Pro plan starts at $15/month for up to 500 active contacts and increases as you grow your contact list.
Pipedrive is a deal-driven customer relationship management (CRM) solution that also works as an account management tool to assist with marketing and the entire sales process. Pipedrive’s proactive nature automatically tracks and organizes calls and emails and synchronizes schedules across devices. They also offer LeadBooster: for $39/per month, you can collect leads from the chatbot and live chat, and you can engage inbound leads with your web forms or find outbound leads.
Nimble is a social sales and marketing CRM that enables you to unify contact data from more than 160+ apps into a single database. Organize your contacts into segmented lists, take bulk actions, send group messages, and set follow-up tasks. Nimble is the only CRM that builds itself for you.
6. Rocket Reach
Rocket Reach’s machine learning distills 1000s of public data points, discovers verified email, phone numbers, and social media profiles for over 450 million profiles at 17 million companies worldwide. Rocket Reach has an unlimited free trial that allows only three searches per month. Its premium plans range from $49/month (for 170 email lookups) to $299/month (1150 email lookups).
Lusha gives you B2B prospect contact details (numbers and emails) in just one click. You can also find companies with many filters, including revenue, location, and specific technology, and you can export the list.
Swordfish AI allows you to find personal information from social profiles, including cell phone numbers, business email addresses, and personal email addresses. Made for sales and recruitment teams, it can drastically help you book more sales calls.
ZohoCRM is one of the best online sales tools to get you out of silos. It manages your sales, marketing, and customer service information in one platform to help your teams work better together.
Clickdesk enables your business website with live video and live chat, so it ranks up there with online sales tools that help boost the sales process, including sales, conversions, and retention. Live chat plays a vital role in converting prospects into buyers as it gives a chance to discuss the customers’ needs while gaining their trust. Research conducted by Shopify revealed that chatting customers were three times more likely to become return shoppers or place large orders.
11. Sales Higher
If you want to get multiple contacts inside a corporation you are targeting; Sales Higher is a great resource. They provide B2B contact data for your leads in a corporate sales process. They deliver fresh data that has been manually cleaned, and their prices are affordable.
SalesLoft is on our list of online sales tools as software that shortens the sales cycles and helps deal with bulk volumes of data to get you to the right decision-maker. SalesLoft sales dialer integrates email as well as phone conversations into one platform and automates sales dialing to increase productivity. It creates a simple but effective path for converting prospects into appointments.
KiteDesk is an on-demand Prospecting Toolbar, Chrome Extension, and WebApp. It provides smart sales prospecting software for growth organizations. It allows you to define the criteria of your target customer and generates lists with contact information in just seconds. Business owners and salespeople dramatically decrease the time it takes to find their target customers with good contact information.
Salestools.io helps in improving sales by making it easier to acquire leads from LinkedIn. It takes only a single click to get the leads from LinkedIn into the excel sheet with the help of the Salestools Extractor. It helps to check the newsfeed on LinkedIn, and users can add important words in the Salestools newsfeed watch to monitor keywords and brand mentions on LinkedIn.
15. LinkedIn Sales Navigator
LinkedIn Sales Navigator increases social selling by contacting the right prospects and building trusted relationships with them. It helps to focus on target accounts and provides insights to improve the sales workflow. It also gives details about the people who have viewed your profile and helps to reach out to them.
Toutapp is the one-stop solution for getting and retaining more customers. It is very effective in tracking all sales communication as it gives all the details of the prospect’s interaction with the company. It provides different templates for various types of interactions with customers. It also schedules the meetings and sets reminders for important tasks.
Brandboom is one of the online sales tools on this list, specifically for B2B e-commerce and wholesale sales. The platform is designed to increase revenue and get more buyers by helping you make good presentations in less time and making it easier to contact buyers. It also can increase the efficiency of your sales staff because it reduces time in fixing orders.
Grammarly is an app that makes sure all written communication is free of typos and grammar mistakes, which is a critical component to making a sale. It will help you earn the trust and respect of your prospect at every touch. Most salespeople have no idea how many of their communications are deleted immediately or cast a poor light on their professionalism simply because they are poor writers or bad spellers.
Atlatl focuses on visual selling and designed aids to assist salespeople in closing more deals in a single meeting with its 3D-configured price quote solution. This helps in making the complicated sales process more effective and less cumbersome. This also allows salespeople to provide technical presentations without having the technical expertise.
If you want to step up your content game, Buzzsumo is the best tool in the market. This tool allows you to look at top-performing content for relevant topics for your brand and specific competitors. Buzzsumo also provides you with new ideas for blog posts and potentially hot topics to explore. Paid plans range from $99/month to $499 per month.
If you need competitive analysis, Spyfu is one of the best online sales tools on the market. You just need to enter your competitor’s domain in SpyFu to get a quick summary of their top organic keywords, estimated SEO and PPC clicks, top pages, backlinks, and other useful data. Also, by visiting the “AdWords History” section, you can easily browse your competitor’s complete Google Ads campaign history, including their most trusted keywords, estimated clicks/month for those keywords, and their cost/click.
22. Facebook Ad Library
Facebook Ad Library is a free-to-use tool. Checking Facebook’s ad collection is the easiest way to find active ads run across the Facebook network. Keep in mind that you must disable your ad blocker before you start your research about your competitors.
When you think of online sales tools, Asana may not come to mind, but it is a great option for organizing your sales team. Asana allows you to create projects and log tasks for your sales team and allows sales leaders to get a quick and complete overview of what the sales team is working on.
Monday helps you manage your workflows in one convenient platform. Whether it is sales, CRM, or one of over 200 other workflows, you can plan and track what your team is doing and integrate with other existing tools you use.
Rubychat is a live online chat service that will help you make a powerful and professional first impression on your prospects. This sort of instant, on-demand engagement with customers will mean fewer missed opportunities for your sales team.
Jarvis.ai is an artificial intelligence tool that writes your blog and social media content for you. In addition to boosting your content marketing, it will also help you improve your ad conversion with a better copy.
Canva is on our list of online sales tools because visual presentation is everything in the digital age. Canva’s abundant templates and drag-and-drop features make it easy to create beautiful and professional graphics for your sales and marketing assets.
SocialBee is a set-it-and-forget-it social media scheduler that will make it simpler to stay active on your social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and TikTok.
Beautiful.ai is touted as ‘the first presentation maker that designs for you.’ It will help you save time creating professional and eye-catching presentations for your sales pitches.
Mixmax is a sales engagement platform specifically for Gmail. Features include email tracking, notifications, insights, and the ability to schedule one-click meetings with prospects.
Successfully integrating online sales tools into your sales organization will make your team more productive, efficient and boost the number of new customers coming your way. Do you use any other online sales tools that are not on the list? Tell us about them in the comments!