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You are here: Home / Grow Your Business / What’s in YOUR Business Plan?

What’s in YOUR Business Plan?

November 20, 2012 By Melinda Emerson 3 Comments

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You’re a smart, savvy business owner. You’re making a profit – even in these tough times. But you’re looking at other business contacts around you – especially on the Internet. You see that they seem to be earning more than you do – almost effortlessly.

Why is that?

They have a plan, man!

Yup. Folks who do some fundamental planning each year (not just when they started their business) have a tendency to succeed more easily and quickly, than anyone else. Why?

Think about this. A long time ago, I had a job at an executive recruiting office. The company had a firm policy that each recruiter must fill out this massive, desk-covering form each day. That form contained 50 lines of data. By the end of each day, each line of that form must be filled in with the name of a prospective employer with job openings, or a prospective employment candidate – someone likely to qualify for one of our job openings. When we walked into work the next morning, we didn’t have to waste time trying to plan our day. We just picked up the phone and started calling people on the list – and starting to build the new list from referrals received during our calls to the first 50 people.

That’s one of the key things a business plan does for you. It gives you a quick, easy plan of action for each week, month – or perhaps even each day.

A good annual plan will identify your prospective target customer base for the year. It will specify what need you will be filling for your customer base.  It will outline how best to reach that target market with the least amount of investment and how to provide the best support services to them to keep them seeing you as their only option as a vendor or supplier.

Your plan will also include technology updates you plan to implement for the year.  You don’t need to implement every new techno fad that comes along. But it is important to keep up with the trends your particular customer base is apt to adopt. No need to keep improving your technology over and over again during the year. As a very small business (without a full IT staff), pick one or two key improvements each year and implement them.

Do some tax planning as well. Meeting with your tax advisor will help you learn about tax breaks and opportunities that you might have missed. Like the tax break for hiring veterans or under-privileged individuals (Work Opportunity Credit); the city, state and/or federal breaks for situating your business in certain enterprise zones; the special breaks for hiring family members who actually work for your business – and a whole lot more very lucrative tax credits or deductions.

With all this information at hand, all you need to do is build a to-do list and cross off each task as you complete it. It will look effortless to your peers and competitors. They will envy you for becoming so successful, so easily.

eva rosenberg taxmamaEva Rosenberg, EA , @taxmama, author,  Small Business Taxes Made Easy.  Reduce your taxes -increase business profits.  A fun and helpful tax site www.TaxMama.com

 

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Filed Under: Grow Your Business, Guest Articles Tagged With: @taxmama, business plan, business planning, Eva Rosenberg

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Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, known to many as SmallBizLady is one of America's leading small business experts. As a seasoned entrepreneur, professional speaker, and small business coach, she develops audio, video and written content to fulfill her mission to end small business failure. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also bestseller author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works. Her latest ebook, How To Become a Social Media Ninja; 101 Ways to Dominate Your Competition Online was released in 2012.

Comments

  1. Sadiq Daniel says

    November 20, 2012 at 9:46 am

    Most Entrepreneurs believe only in planning before they start a start up, they forget to review and update the biz plan. This is just like going to the gym and after a year, you stop because u have seen your desired results (six packs,flat tommy,muscles). You don’t need me to tell you what would happen in the end. Thank you for sharing. Entrepreneurs should not only plan ahead but also review and update their biz plan. Check out how to manage YOURSELF in time at http://goo.gl/qUiKj

    Reply
  2. Mew Technologies says

    July 6, 2015 at 6:37 am

    these are awesome tips and so important for such a newbie like me. Thank you so much for sharing. I will definitely be back!

    Reply

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