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ENDING SMALL BUSINESS FAILURE

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You are here: Home / SmallBizChat / The SmallBizChat Podcast: Why Small Businesses Fail

The SmallBizChat Podcast: Why Small Businesses Fail

January 16, 2020 By Melinda Emerson Leave a Comment

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Why Small Businesses Fail Featured Image

As the SmallBizLady, one of the saddest things in the world to me is to see a small business go out of business. To drive down the road and see small businesses with “For Rent” or “Everything Must Go!” signs in the windows of their establishment. My mission is about empowering you – giving you the valuable information you need to avoid small business failure.

So, in today’s episode, I share why so many small businesses fail and what you need to do to avoid this fate. I explain why it’s critical to remain flexible and coachable throughout your business journey and how it impacts your ability to stay in business as well as lead your team. I discuss the importance of identifying your target customer and why your existing customers are often the best way to increase your revenue. I also discuss the importance of knowing your numbers, hiring the right support team, and learning how to sell your products or services to ensure you’re building a successful business.

“At the end of the day – small businesses fail because people fail to plan.”
– Melinda Emerson

Listen to the podcast below:

https://media.blubrry.com/thesmallbizchatpodcast/p/succeedasyourownboss.com/wp-content/uploads/2020/01/009-Why-Small-Businesses-Fail-Final.mp3

 

Here’s what you’ll learn on this episode:

  • Why it’s okay for your business to pivot and evolve
  • How being flexible and coachable impacts your business success and your ability to lead your team
  • Understanding what it really means to be the boss of your company
  • Why you need to be passionate about the business you want to start
  • The importance of doing your homework before starting a business
  • The value of niching your services and target customer
  • Focusing on your existing customers
  • Leveraging your attorney and accountant as business advisors
  • The importance of frequently reviewing your business plan
  • Budgeting your startup capital
  • Knowing and understanding your numbers
  • Hiring the right support team
  • Why being afraid to sell can be deadly for your business
  • The difference between marketing and sales
  • The importance of spousal and family support to your success

Your SmallBizChat Action Point for the Week:

  1. Make sure you know why you are starting your business.
  2. Focus on a specific customer base.
  3. Keep in touch with existing customers.
  4. Make financial decisions based on up-to-date financial information.
  5. Make sure you learn to sell or hire someone to sell for you.

Get More!

Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!

​

 

 

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Filed Under: SmallBizChat, The SmallBizChat Podcast Tagged With: Be Your Own Boss, be your own boss tips, before starting a business, business idea, business plan, life goals, start your business

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About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

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