Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Free Tools
  • Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
    • We’re Hiring!
You are here: Home / Branding & Marketing / 10 Ways to Promote Your Business Brand in 2020

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business brand: 

  • Company Name
  • Logo
  • Color story
  • Tagline
  • Fonts
  • Brand Promise
  • Website
  • Social Media Profiles

While most of these elements are straight forward, slogan and brand promise are often confusing. A tagline is what you want to be known for in the marketplace. It’s a slogan used in conjunction with your brand. A tagline is often catchy and fun, but it might not be specific to your value proposition. Your brand promise is the statement you make to your customers about what they can expect from every interaction with your brand. Sometimes your slogan can reinforce your brand promise. Branding increases company visibility online by over 400%. That translates to more traffic to your physical store which will absolutely convert into sales.

However, if you’re not executing your brand consistently, poor branding leads to confusion and missed opportunities. When people aren’t clear on what you do, you won’t easily close business or generate referrals. Customer acquisition costs skyrocket. All the while, you continue to try branding the wrong way, costing you more.

One of the top issues that small businesses face is brand inconsistency. Do you have a professional logo? Color story? Is your logo on everything? I’ve partnered with Deluxe Corporation to help you understand all the ways you can brand your business and grow your sales. You might know Deluxe as a resource for checks, but they are a huge company with many business solutions underneath their umbrella to serve your marketing needs. To learn more about all that Deluxe has to offer click here. 

Let’s look at 10 ways you can brand your business through digital marketing and traditional approaches.

Create an Online Presence 

Your website is your #1 sales tool. Your logo should be in the headline banner of your website. Developing an online presence is crucial to spreading the word about your business. Even if your business is mostly offline, do not neglect your online presence as most customers start online first before driving to your store.

Post About Your Logo

Tell the story behind your logo and your brand on your blog. Tell your audience about the design process, the reasoning behind your color story, include your business background and any fun facts about the logo. For example, did your spouse help you name your company? This topic could engage for your target audience. Share this post across your social media footprint. This will help you gain visibility and drive traffic to your website.

Create Branded Merch 

Branded merchandise is the most popular way to market your logo. Pasting your logo on t-shirts, cups, phone chargers, caps, reusable shopping bags, etc. is a great way to build brand loyalty imprint your brand image into the minds of your target consumers. If you sponsor local community events, like a kid’s baseball league, a 5K run or a local farmer’s market that is a perfect excuse to give away branded merch. 

Use Branded Packaging

Compelling packaging is a powerful communicator of your brand. Feature your logo on your packaging. It will speak volumes, so use it to enhance your brand story. You can also try lower-cost options like stickers with your logo (think Hallmark Crown) or Printing your logo on packaging tape for shipping to keep your customers informed (like Amazon) Consider what materials, color and font will express the value of your company brand. For instance, recyclable packaging shows your company’s concern about the environment.

Brand Your Newsletter or Sales Emails 

If you have a sales person or a virtual assistant reaching out to leads on your behalf use branded templates to keep the messages consistent and on brand. You can leverage content that has yielded results so your VA or team doesn’t have to reinvent the wheel every time they reach out to a customer, build a newsletter you can also leverage a CRM system to make your email personalized too.

Order Uniforms & Branded Name Badges

Whether your staff goes on service calls or serves patrons in your restaurant branded uniforms is a great way to show off your logo and slogan to customers. If you hate those plastic name badges at conferences, you can also display the logo on branded name tags for you and your team. It’s a great way to stand out at a speed networking event, trade shows and industry holiday party. You can also turn your logo into a lapel pins which your entire staff could wear to wear on sales calls or at special events. Deluxe offers great branded items from brands you know including The North Face, UnderArmour and Nike.

Develop a Direct Mail Campaign

When is the last time you reached out to your customer base? You could feature your logo in a campaign mailer targeting local customers. If you are a service business such as a pizza shop, dry cleaner, tree service or nail salon, you might want to develop a direct mail campaign within a 5-mile radius. Try offering a significant discount or coupon to drum up walk-in traffic. With everyone using email these days your mailer will stand out.

Branded Collateral Materials

Business cards are a must, but why not create a refrigerator magnet with your business name and logo that you can use as a leave behind. You can also include it in your shipping envelopes to encourage reorders. Consider creating a mini-brochure to send along with your products to entice your customers into spending more. Adding a coupon for 10%-15% off your next order also helps. 

Sponsor Branded Giveaways Thru Social Media

Social media giveaways are one of the few effective ways to boost your brand online and create a win/win for your followers. What better way to giveaway your merch than by offering it for free thru your Facebook or Instagram page? Create a simple contest like question of the day or week? The goal is to reward engagement. You want to build a relationship with your target consumers who engage with your brand on social media.

Leverage Your Email Signature & Content

Don’t hesitate to paste your logo in your email signature, and use it as branded artwork at the corner of your slide decks, on videos, as a watermark, or at the bottom of your photos. 

People do not remember pitches and slogans they remember the story you tell about your business and your brand. If you leverage a few of these strategies to promote your business, your revenue will start to grow and flourish and your business will stand out among the competition. My wish is that you have an amazing business year in 2020.

Note: This post contains affiliate links; proceeds help me continue to provide quality content to help you succeed as your own boss. 

About the sponsor

At Deluxe, our goal is to provide products and services to help small businesses brand, run and grow their business.  From promotional products to retail packaging and beyond, we’ve transformed from “the check company” to provide a full suite of business solutions that meet the growing needs of our 4.5 million small business customers. Learn more about Deluxe here. 

Feel free to share...Share on facebook
Facebook
Share on twitter
Twitter
Share on google
Google
Share on linkedin
Linkedin
Share on pinterest
Pinterest
Share on reddit
Reddit
Share on email
Email
Share on print
Print

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

Fix Your Business Now!

Order SmallBizLady's new book Fix Your Business, 90-Day plan to Get Back Your Life and Reduce Chaos in Your Business. It includes the 12 Ps of Running a Successful Business and readers will finish the book with a new strategic plan to take their business to the next level.

About Melinda Emerson

Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, social selling, and online marketing strategy. As CEO of Quintessence Group, her Philadelphia-based marketing consulting firm serves Fortune 500 brands that target the small business market. Clients include Amazon, Adobe, Verizon, VISA, Google, FedEx, Chase, American Express, The Hartford, and Pitney Bowes. She also has an online school, www.smallbizladyuniversity.com, that teaches people online marketing and how to start and grow a successful small business and publishes a blog SucceedAsYourOwnBoss.com. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She hosts The Smallbizchat Podcast and is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded, and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner

Sign up for the SmallBizLady BUZZ Newsletter and be the first to receive updates and details about upcoming events:

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

National Speakers Association
Winter Conference

Fox 29 Philadelphia
'Small Biz Lady' gives best advice for starting a new business in the New Year

Fox Business
Starting a Business

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance […]

Fix Your Business Q&A Video

Recent Posts

  • The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter
  • 50 Best Free Apps for Small Business Owners
  • The SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
  • May 2025 #SmallBizChat: How to Position Your Brand with Multicultural Markets
  • How to Tighten Your Sales Infrastructure (Before Your Bank Account Screams for Help)

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

Products

Free Chapter

Get In Touch

  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2025
Quintessence Entertainment, Inc
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Let’s Connect

  • facebook
  • instagram
  • tiktok
  • pinterest
  • linkedin
  • twitter
  • youtube
  • feedburner