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You are here: Home / Archives for 2016

Archives for 2016

Beginners Guide to Google AdWords

May 23, 2016 By Melinda Emerson Leave a Comment

If, despite your best efforts to remain competitive with your SEO, you’re still finding it challenging to hit the top of search results, it’s time for a different approach. Investing even a modest amount in Google AdWords pay-per-click ads is a wonderful way to reach your audience faster and target exactly who you want to […]

Filed Under: Featured Post

How to Leverage Blogtalkradio for Your Small Business

May 19, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Tosi Ufodike,@Dare2Aspire. Tosi is the CEO of HairYum™, a vegan haircare company for naturals, the creator of Dare 2 Aspire […]

Filed Under: Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @Dare2Aspire, blogtalkradio, entrepreneur, small business

4 Ways to Avoid Financial Challenges in a Small Business

May 17, 2016 By Melinda Emerson Leave a Comment

The most critical component of every small business is their finances. It informs every business decision and is crucial for business survival. Keeping finances in order not only saves a lot of time, but it will reduce stress and help you evaluate new business opportunities more clearly for your business. Timely bookkeeping can save businesses […]

Filed Under: Guest Articles

8 Tips for Selling Products on Instagram

May 16, 2016 By Melinda Emerson Leave a Comment

Your website is no longer your only channel for selling products. Social media sites — particularly Instagram — have turned into very cool sales tools, if you know how to leverage them. Here are seven tips to maximize your selling ability on Instagram.   Tip 1: Leverage the Hashtag Hashtags are huge on Instagram, so […]

Filed Under: Featured Post, Melinda Emerson @SmallBizLady, Social Media Tagged With: geotagging, instagram, social media

How to be a Successful Part-time Entrepreneur

May 12, 2016 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Patrick J. McGinnis, @pjmcginnis. Patrick is a venture capitalist and private equity investor who founded Dirigo Advisors, after a decade on Wall […]

Filed Under: Featured SmallBizChat, Q & A Interview, SmallBizChat Tagged With: @pjmcginnis, entrepreneur, small business success

Time Management for Home-Based Businesses

May 10, 2016 By Melinda Emerson Leave a Comment

I constantly hear that I am “living the dream” because I work from home. However, the dream can easily become something of a nightmare if you don’t understand time management. Working from home clearly has major advantages, but it is not for everyone. It takes discipline and serious time management skills to make it work. […]

Filed Under: Guest Articles Tagged With: @amymedeiros3

Making It as a Mompreneur

May 9, 2016 By Melinda Emerson Leave a Comment

Mompreneur

As a mompreneur trying to manage a startup company and family all at once, can be tricky. The digital age has enhanced your abilities to juggle, but you really do need to become a master multi-tasker. Here’s are few tips and encouragement on how to excel at your business and still have a good family […]

Filed Under: Mompreneurs Tagged With: small business, small business info

5 Reasons Why Your Small Business Needs Social Media Now

May 4, 2016 By Melinda Emerson Leave a Comment

Sponsored Post   The latest Spark Business Barometer, a study sponsored by Capital One Spark Business, reports that 40% of small business owners are still not using social media to grow. More than 400 entrepreneurs were interviewed via phone for the study, of which, 67 percent had five or fewer employees. Further, only 21 percent […]

Filed Under: Guest Articles, Social Media Tagged With: @CapitalOne, @CapitalOneSpark

How to Never Run Out of Cash

May 3, 2016 By Melinda Emerson Leave a Comment

In the age of easy credit, having cash on hand can often seem old-fashioned. I say beware of such an attitude. The old saying “cash is king” is as relevant today as it ever was, and as an entrepreneur, it’s imperative that you always have a significant cash reserve to keep your business afloat.   […]

Filed Under: Guest Articles Tagged With: @AlanCFox, cash flow, cash flow and profits, cash management

It’s National Small Business Week; Time to Celebrate

May 2, 2016 By Melinda Emerson Leave a Comment

This week marks a high holiday on the small business annual calendar. It’s the biggest celebrations for small businesses in the U.S. It’s National Small Business Week! All over the country, there will be meetups, workshops, Tweetchats, and free events to help business owners like you launch or grow your business.   What’s National Small […]

Filed Under: Melinda Emerson @SmallBizLady, SmallBizChat Live+ Tagged With: @BrentLeary, @insightlyapp, @samsclub, @Sylvie_diGiusto, national small business week, SmallBizChat

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson

In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of […]

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