Facebook is the world’s most popular social network. With more than 950+ million users, chances are your target customer is using Facebook. More than 7 million apps and websites integrate with Facebook. The question is, are you leveraging it the right way for your small business? In order to get the most from Facebook, it’s all about encouraging interaction.
Here are 6 Advanced Facebook Marketing Techniques.
Post Content Daily. You want to foster engagement on your Facebook fan page at least once a day. One of the best ways to do this is by sharing links to articles of interest from other sites and valuable content from your own blog. The best times to post business content is 8am-4pm, Monday through Friday.
Use Facebook to highlight special fans. I use my SmallBizLady page each month to recognize special fans. Sometime I just recognize them with a link to their website or I highlight a fan who wrote a guest post on my blog. If I have a photo of the fan, I’ll post it as well. Everyone loves to be recognized and this is a great way to encourage other connections to reach out to me directly.
Ask thought-provoking questions. Encourage two-way communication by asking questions. You can make it a question about business or something else. For example, if you are a jeweler, ask women what is the shape of their wedding ring? If you are a pizza parlor, ask fans, “What is your favorite pizza?” Or just keep it fun by asking “What is your favorite Eddie Murphy movie?” You can also create quizzes and post survey links with the questions to encourage fans to participate.
Use Visuals Generously. Photos are the number one things that are shared on Facebook. You should post photos and videos as much as possible to position your brand and expertise. They tend to get better visibility on Facebook. too.
Hold a Contest. Offer a prize to your loyal fans to get them to post on your fan page. This builds likes, and builds brand awareness. Check out my SmallBizLady’s Biggest Fan Contest on Facebook as an example.
Bridge your offline and online marketing efforts. Post signs in your retail establishment to “Like us on Facebook” and print the message on receipts, business cards, and on table tent cards. You can even put them in the bathroom stalls. Just make sure your customer knows how to find you on Facebook.
You need to stay on top of Facebook as the features on the fan pages do change frequently, but this is definitely a great way to tap into a new market and stay in touch with your existing customers, which is the real gold in your business.
Don’t forget to Pre-order my new ebook How to Become a Social Media Ninja which will be released Oct. 20th. I’m providing 101 Tips to dominate your competition online. Go to https://succeedasyourownboss.com/ebook to place your order.
Do you have any other advanced Facebook techniques to share?
For more tips on how start or grow your small business subscribe to Melinda Emerson’s blog http://www.succeedasyourownboss.com.
Melinda F. Emerson, known to many as SmallBizLady is America’s #1 small business expert. As CEO of Quintessence Multimedia, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business start-up, business development and social media marketing to fulfill her mission to end small business failure. She writes a weekly column on social media for The New York Times. Forbes Magazine named her #1 woman for entrepreneurs to follow on Twitter. She hosts #SmallBizChat Wednesdays on Twitter 8-9pm ET for emerging entrepreneurs. She also publishes a resource blog http://www.succeedasyourownboss.com Melinda is also the bestselling author of Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.