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You are here: Home / Archives for Melinda Emerson

8 Top Bookkeeping Mistakes Made by Small Businesses

July 6, 2021 By Melinda Emerson Leave a Comment

8 Top Bookkeeping Mistakes Made by Small Businesses OG

Bookkeeping can be defined as the action of maintaining the financial records of a business. This seemingly simple work is very complicated and highly prone to errors. Small businesses experience challenging situations now and again due to the volume of their business. Apart from the lack of liquidity and tough competition, poor bookkeeping is another […]

Filed Under: Cash Flow & Finance, Fix Your Business Tagged With: accounting software, bookkeeping, financial records of a business, Hire a professional bookkeeper, poor bookkeeping

18 Ways to Promote a Podcast For Your Small Business

July 5, 2021 By Melinda Emerson Leave a Comment

18 Ways to Promote a Podcast For Your Small Business OG

Whether you’re a veteran podcaster or just getting started, it’s always good to look at new ways to promote your signature podcast. You’ll need to use your podcast to get your brand out there and build your thought leadership. Most importantly, you’ll need to use smart marketing to show why your podcast is something people […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build your thought leadership, Pitch Yourself For a Podcast, podcasting platforms, promote your podcast, signature podcast

The SmallBizChat Podcast: When You Hate Your Business

July 1, 2021 By Melinda Emerson Leave a Comment

When You Hate Your Business 1200 x 1200

Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase – so do your levels of stress […]

Filed Under: The SmallBizChat Podcast Tagged With: being a workaholic, Developing an organized sales process, running your business, small business strategic plan, starting your business, when you hate your business

4 Tips Before Starting A Business Solo

June 29, 2021 By Melinda Emerson Leave a Comment

4 Tips Before Starting A Business Solo featured Image

Most small businesses start simple: it involves one or two people who do everything. They create, promote, and ship or deliver products and services by themselves. Most of us don’t start with too much to invest or too many connections to rely on, so it’s understandable if you feel a little intimidated. However, if you’ve […]

Filed Under: Starting A Small Business, Your Small Business Tagged With: before starting a business, connect on social media, Launch Your Small Business, multiple payment methods, starting a small business

8 Sales Tools to Help Boost Your Small Business Sales

June 28, 2021 By Melinda Emerson Leave a Comment

Sales Tools for Tracking Sales OG

As you run your business, you should constantly be looking for ways to improve your sales team’s productivity and efficiency. The goal is to increase your sales, but staying organized will improve your company as a whole. Let’s look at eight sales tools that I recommend to small business owners. When used effectively and properly, […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: increase your sales, sales tools, Sales Tools for Customer Outreach, Sales Tools for Managing Sales, Sales Tools for Productivity, Sales Tools for Tracking Sales

The SmallBizChat Podcast: Digital Marketing Strategies with Jim Banks

June 24, 2021 By Melinda Emerson Leave a Comment

Digital Marketing Strategies with Jim Banks FI

Jim Banks is a Serial Entrepreneur, Keynote Speaker, and CEO of Spades Media, a growth agency that works with ecommerce businesses. He is one of the pioneers of digital marketing and has worked in this field for over 20 years. His digital marketing agency uses cutting-edge buying techniques to deliver incredible results for companies looking […]

Filed Under: The SmallBizChat Podcast Tagged With: digital marketing strategies, Facebook ads, Google Ads, landing page experience, online advertising, online marketing

June 2021 #Smallbizchat: How to Make Bold Moves in Your Small Business

June 24, 2021 By Melinda Emerson Leave a Comment

June 2021 #Smallbizchat_ How to Make Bold Moves in Your Small Business Featured Image

#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

Filed Under: SmallBizChat, SmallBizChat Live+ Tagged With: bold business moves, brand success, corporate contracts, embracing change, marketing mess, vulnerable small businesses

7 Management Tips for Addressing a “Mean Girl” Office Culture

June 22, 2021 By Melinda Emerson Leave a Comment

7 Management Tips for Addressing a “Mean Girl” Office Culture Featured Image

If “mean girls” were just fictitious characters in comedy send-ups of high school, that would be one thing: a funny movie that makes you laugh and is mostly forgettable. But when “mean girls” (or at least the grown-up equivalent) are real-life coworkers and employees who are negatively affecting your office culture, that is a different […]

Filed Under: Fix Your Business, Grow Your Business Tagged With: Celebrate women’s holidays, mean girl office culture, onboarding new employees, productivity in the workplace, women career advancement, work environment

Sales 101: How to Measure Cost Per Lead and Cost Per Sale

June 21, 2021 By Melinda Emerson Leave a Comment

Sales 101: How to Measure Cost Per Lead and Cost Per Sale OG

With any marketing or advertising campaign you execute within your business, it’s vital to evaluate its effectiveness. These campaigns aim to bring in new customers and generate sales, but how can you measure if they’re working? You don’t want to continue spending money on the campaigns if they’re not producing the results you want. Additionally, […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising campaign, cost per lead, cost per sale, generate sales, return on investment

The SmallBizChat Podcast: The Business Mindset with Dr. Lorneth Peters

June 17, 2021 By Melinda Emerson Leave a Comment

The Business Mindset with Dr. Lorneth Peters social image

Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in  Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. Through her work […]

Filed Under: The SmallBizChat Podcast Tagged With: becoming a successful entrepreneur, business mindset, entrepreneurship, homeowners insurance, traits of successful entrepreneurs

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Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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#Smallbizchat Podcast LIVE is a monthly video interview show where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live every third Wednesday of the month from 8-9 pm ET Live on my SmallBizLady Facebook […]

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