As your business grows, you’ll likely find you can no longer handle all the roles and responsibilities required to keep your company chugging along. You may reach a point where you have to decide whether you’re willing to continue to work long and grueling hours to do everything yourself, or invest in building out your […]
How to Have a Greater Impact in Your Small Business
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Joanne Sonenshine is Founder + CEO of Connective Impact, a company focused on bringing like-minded organizations together to improve how […]
Three tips for using web analytics tools
Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]
Small Businesses Are Not Exempt from Cyber Attacks
Cyber safety is within your grasp. More than 60 percent of business-related cyber attacks happen to small business owners! This doesn’t mean that you need to hire ex-Navy SEALs to protect your organization. However, it does demand more vigilance on your part when it comes to protecting your own — and especially your customers’ — […]
How to Launch and Grow a Product-Based Brand
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donna Maria Coles Johnson who is an attorney, author, and entrepreneur mentor. She is the founder of the Indie Business […]
Can I use a potential employee’s social media account in job consideration?
Guest Article The simple answer is Yes! But we aren’t simple people, are we? As the social media landscape expands, society continues to embrace it and share EVERYTHING. I knew social media had turned a corner when my mom jumped on Facebook and started asking me about everything I post. With this new openness, it […]
What is Your Unique Selling Proposition in Your Small Business?
What sets your brand apart in the marketplace? Your unique selling proposition (USP) also referred to as a unique value proposition is the core of your competitive advantage as a small business. It clearly articulates why someone should want to buy from you. It’s the #1 thing that determines whether people will bother reading more about your product or service […]
Financial Basics – The FEW Numbers Every Small Biz Owner Should Track
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Elen Rohr who is the president of Zoom Drain and Sewer, LLC. She also helps businesses and entrepreneurs to make […]
Who’s on #Smallbizchat September 2017
#Smallbizchat is a weekly conversation where small business owners can get answers to their questions. The focus of #Smallbizchat is to end small business failure by helping participants succeed as your own boss. Please join us live on Twitter every Wednesday 8-9 pm ET. Here’s how: follow @SmallBizChat on Twitter and follow the hashtag #Smallbizchat […]
How Does Your Business Change Once You Hit $1M in Revenue?
We all dream of it: making $1 million in revenue. This arbitrary number has become a symbol for success for small business owners, and while struggling to reach this major milestone, realize this: once you get there, the way you run your business will change. In fact, it probably will have evolved over time as […]
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