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ENDING SMALL BUSINESS FAILURE

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How to Beat the Mid-Campaign Curse in your Crowdfunding Campaign

July 21, 2015 By Melinda Emerson Leave a Comment

If you’ve ever started a crowdfunding or fundraising campaign before, you likely know about the mid-campaign curse. Most crowdfunding and fundraising campaigns start strong only to struggle until the last few days, but that doesn’t have to happen to your campaign. Months of buildup and pre-launch buzz ensure good fundraising over the first couple of […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: crowdfunding, funding

How to Develop a Killer Marketing Plan – Part II

July 20, 2015 By Melinda Emerson Leave a Comment

It’s great that you have a marketing plan, now you must determine how you will pay for your outreach efforts. In Part I of this series, we focused on how to develop a killer marketing plan. Now you need to budget what you will spend on marketing. Creating a budget is not always the fun […]

Filed Under: Branding & Marketing, Starting A Small Business Tagged With: marketing budget, Marketing Plan

How to Position Your Business For Profitability

July 16, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @darnyellejervey. Darnyelle A. Jervey, MBA is an award winning author, sought after speaker, award-winning certified business coach and marketing consultant. […]

Filed Under: Grow Your Business, Q & A Interview Tagged With: @darnyellejervey, Darnyelle Jervey, profitable business

How To Investigate A Business Customer’s Credit

July 14, 2015 By Melinda Emerson Leave a Comment

Guest Article You have a new customer and they want to pay after you deliver your product or service. Essentially they are asking you to extend them credit. Like every bank that lends money, you should check your customer’s credit to make sure they have the financial capability to pay you when the time comes. […]

Filed Under: Cash Flow & Finance, Guest Articles Tagged With: @TheKaplanGroup, business credit, business credit report, Dean Kaplan, trade references

How to Develop a Killer Marketing Plan For Your Small Business – Part 1

July 13, 2015 By Melinda Emerson 4 Comments

  Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point to being in business. In order to make sure your product is exposed to consumers, you need to develop a robust marketing plan […]

Filed Under: Branding & Marketing Tagged With: Marketing Plan, target market

Do You Know Where Your Money Is?

July 9, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @HollySignorelli. Holly Nicholas Signorelli, CPA, The Money Therapist™ has 26 years of experience and is the owner of a boutique firm that […]

Filed Under: Cash Flow & Finance, Q & A Interview Tagged With: @HollySignorelli, Holly Nicholas Signorelli, small business finance

3 SEO Tactics Could Get You Kicked Out of Google

July 7, 2015 By Melinda Emerson 2 Comments

Guest Article Ever dabbled in SEO before? You know, Search Engine Optimization? It’s a way to use content to try to get more organic traffic from search engines like Google. If you have, you might have experience with the spectrum that is everything you can do to allegedly help your site rise in the search […]

Filed Under: Branding & Marketing, Guest Articles, Technology Tagged With: @lizlockard, black hat, Liz Lockard, search engine optimization, SEO, white hat

Five Free Resources for Making Infographics

July 6, 2015 By Melinda Emerson Leave a Comment

By now we have all heard (and maybe even repeated) the axiom that visuals increase audience engagement. However, using sources like Shutterstock or Getty Images for attractive visuals is only part of the equation. Infographics are another source of visual communication and have the advantage of being portable, linkable, and able to break down complex […]

Filed Under: Branding & Marketing, Technology Tagged With: infographics software

Who is on #SmallBizChat July 2015

July 3, 2015 By Melinda Emerson 2 Comments

SMALL-BIZ-CHAT-LOGO_20121-300x123

#SmallBizChat is a weekly conversation where small business owners can get answers to their questions. The focus of #SmallBizChat is to end small business failure by helping participants succeed as your own boss.   Join me live every Wednesday, 8PM EST for #SmallBizChat on Twitter.  Here’s how: follow @SmallBizChat on Twitter and click here for directions on how to join […]

Filed Under: SmallBizChat Live+ Tagged With: @darnyellejervey, @HollySignorelli, @marismith, @PowerMovesNOLA, @tedrubin, Darnyelle Jervey, Earl Robinson, Holly Nicholas, Mari Smith, Ted Rubin

Alternative Resources to Fund Your Tech Start-up

July 2, 2015 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my interview with @PowerMovesNOLA. Veteran investment executive and entrepreneur Earl Robinson has been named President, and economic development expert September Hargrove has been named […]

Filed Under: Q & A Interview, Technology Tagged With: @PowerMovesNOLA, Earl Robinson, funding, PowerMoves.NOLA

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In this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady […]

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