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5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season

September 21, 2020 By Melinda Emerson Leave a Comment

5 Steps to Plan Your Holiday Sales Strategy for an Early Holiday Season Open graph

Labor Day just passed. Not only are kids back in school, but the holiday shopping season is fast approaching. But this year will be extra complicated. Due to the pandemic and shut down, supply chains are disrupted, and there are lots of cash flow shortfalls. A lot of small businesses have been trying to keep […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: best holiday sales tip, Black Friday, cyber Monday, holiday-themed blog content, regular shipping, urgent shipping

Business Loans: How to Compare and Choose the Best One

September 15, 2020 By Melinda Emerson Leave a Comment

Business Loans: How to Compare and Choose the Best One Open Graph

Being a business owner can be both a thrilling and anxious-filled experience. This is especially true for those who are about to start a new business, as they usually have numerous financial worries. In these scenarios, business loans can represent a helpful tool to address these problems.   The process of getting a business loan is […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: business credit limit, Lender Match, SBA loans, small business funding, small business loans

7 Tips for Creating a Killer Investment Pitch

September 8, 2020 By Melinda Emerson Leave a Comment

7 Tips for Creating a Killer Investment Pitch Featured Image

Do you have a great product that you want to present to investors with an investment pitch? When I had to approach a venture capitalist for funding, I had sleepless nights. I wondered how to make a presentation that stands out. Investors regularly come across a ton of small business owners. How you differentiate yourself […]

Filed Under: Grow Your Business, Your Small Business Tagged With: Investment Pitch, investors, making a presentation, pitches, presentation skills

How to Overcome Personal Challenges to Build a Successful Business

September 7, 2020 By Melinda Emerson Leave a Comment

How to Overcome Personal Challenges to Build a Successful Business Featured Image

Small business owners tend to be some of the toughest and most resilient people you’ll ever meet, but that doesn’t mean they don’t have personal challenges to overcome. But is there a secret to overcoming challenges in a small business?  I had the opportunity to chat with  Barbara Corcoran, Real Estate Mogul, Entrepreneur, and Shark […]

Filed Under: Business Inspiration, Grow Your Business Tagged With: overcome, overcoming personal challenges, personal challenges, resilience, successful business owners

4 Overlooked Business Expenses for Startups and Why You Shouldn’t Ignore Them

September 1, 2020 By Melinda Emerson Leave a Comment

4 Overlooked Business Expenses for Startups and Why You Shouldn't Ignore Them Open Graph

All startups make a checklist for business expenses. These lists generally include costs for incorporation, marketing, advertising, website development, employees’ salaries and benefits, rent, production, and insurance for the property.  These are pretty standard costs that most businesses have to deal with. But there are other hidden costs that many startups tend to ignore or […]

Filed Under: Cash Flow & Finance, Grow Your Business Tagged With: financial planning, small business expenses, startup, startup costs, startup expenses

Top 21 Best Small Business Podcasts

August 31, 2020 By Melinda Emerson Leave a Comment

Top 21 Best Small Business Podcasts Open Graph

Since the Pandemic hit, many small business owners are trying to balance work life and their home life. With kids back to school at the kitchen table and my numerous Zoom calls in a day, one of my great escapes is going for a walk and listening to a great podcast. I don’t do it […]

Filed Under: Grow Your Business, Your Small Business Tagged With: award-winning podcast, bold black women entrerpeneurs, entrepreneurial pursuits, launch your own side hustle business, podcast for women entrepreneurs

How to Prepare Your Small Business for Sale

August 10, 2020 By Melinda Emerson Leave a Comment

How to Prepare Your Small Business for Sale Featured Image

There is a lot of reason why business owners sell their business. Some of them are retiring and no longer want to run their business. Or some have been in a tight situation, and they need money. While a few soloprenuers have grown their business to the size, they can no longer manage it on […]

Filed Under: Grow Your Business, Your Small Business Tagged With: assess your business’ worth, building your credit score, Earnings Before Depreciation and Amortization, selling your small business, small business up for sale

How to Promote Your Business Using Online Coupons and Deals

August 25, 2020 By Melinda Emerson Leave a Comment

How to Promote Your Business Using Online Coupons and Deals Open Graph

Have you got a business that you wish to promote online to increase sales and growth in revenue? Think of utilizing online coupons and deals, which will work as great sales tactics to promote your business in the digital world.  Coupons are an integral part of an online marketing strategy. The presence of coupons can […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: boosting your sales, coupons, happy customers, online deals, Promote your business

How to Use Video for More Traffic and Better Onsite SEO

August 18, 2020 By Melinda Emerson Leave a Comment

How to Use Video for More Traffic and Better Onsite SEO OG

Search engine optimization (SEO) is a popular term in marketing and business-building circles. It makes sense. If you can drive consistent organic traffic to your company’s website, you’ll have a much easier time generating quality leads for your business. In this article, we’ll take a look at what onsite SEO is (as opposed to off-site […]

Filed Under: Grow Your Business, Your Small Business Tagged With: onsite SEO efforts, search engine optimization, seo for small business, video, video content

3 Types of Facebook Messenger Ads and Why You Need to Use Them

August 11, 2020 By Melinda Emerson Leave a Comment

3 Types of Facebook Messenger Ads and Why You Need to Use Them Featured Image

Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: advertising on facebook, Facebook ads, facebook marketing, live chats, messenger chatbots

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