Black businesses have been hit hard by the Pandemic, a recent study from the National Bureau of Economic Research reported that 41% of Black businesses have shut down since March. I think it’s important to break down the history of the climate of systemic racism that exists for Black America and how it has impacted […]
How to Stay Sane When Working From Home
The workplace has changed dramatically in recent months, with most of the world learning how to juggle work and home life together. Even for the most organized people, isolation and lockdowns can play havoc with a normal work routine. At Biteable, we’re a remote-first company, so we’ve had years of experience learning how to keep […]
How to Create Effective Social Media Guidelines for Your Business
Social Media Guidelines and Businesses go hand in hand. Even if the company is not on social media, your employees who are on these platforms play a major role in building the image of your company. Social Media Guidelines work according to some rules, which can be related to law or legal protection. However, these […]
How to Use Instagram Stories for Small Business
Small business owners have been using social media platforms to promote their businesses not only because they are free but because they are also super effective. The fact is social media is constantly evolving. I’m not just pertaining to the ever-changing algorithms but to the features being added regularly. And as social media sites add […]
Overcoming Burnout: Solopreneurs Need to Learn the Art of Automation
The life of a solopreneur is a constant juggling act. There’s only one person running the show, so everything falls on you—from creating the product itself to marketing and advertising it. If you want your business to succeed, you need to jump at every opportunity to grow. But there are only so many hours in […]
The 5 Things Your Online Business Needs to Focus on During the Coronavirus Pandemic
If you worked from home before this novel coronavirus hit the world hard, a lot of people assume you got off lucky. After all, you are just doing what you did before, right? With blogs and online businesses being lucrative money-makers for thousands of people, no one seems to notice that we are being affected […]
5 of the Best eCommerce Marketing Strategies to Explode Your Sales
eCommerce marketing is one of the best ways to increase sales for any company. This is because these strategies raise knowledge about the brand online, and potential customers –or existing ones- get to know about the products offered. eCommerce is a combination of traditional marketing strategies applied in the modern data-driven world, which involves multiple […]
Is a Recession the Time to Target the Government for Business?
I recently interviewed government contracting expert Carroll Bernard on #Smallbizchat Live, he gave so many juicy tidbits on how to leverage government contracting vehicles right now. His interview was so important I wanted to share it on this blog without edit. Carroll Bernard is a government market coach and trainer, and the co-founder of Govology.com, […]
Blogging for Small Business Part III – How to Monetize Your Blog
If you treat your blog like a business, you could one day blog for money. This is Part III of my series on blogging for small businesses. In Part I, we talked about how to develop a content strategy. In Part II, we discussed how to promote your small business blog. This blog is focused […]
5 Ways Customer Personas Help Increase Sales
Understanding potential customers are key to engaging them in meaningful conversations, recommending products that are the most relevant to their needs, and ultimately winning sales. Whether you have a sales team or you are a small business owner doing your own sales, connecting with prospects is an essential way to keep your business growing. Using […]
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