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You are here: Home / Archives for Your Small Business

The Battle for Traffic through SEO and Social Media Marketing

January 28, 2020 By Melinda Emerson Leave a Comment

The Battle for Traffic through SEO and Social Media Marketing Open Graph

 You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts […]

Filed Under: Social Media, Your Small Business Tagged With: Google ranking, SEO, seo techniques, smm, social media marketing

Boost Your Business Growth With Great Online Listings

January 21, 2020 By Melinda Emerson Leave a Comment

Boost Your Business Growth With Great Online Listings FeaturedImage

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.  This means you need to keep selling to your current customers and get the attention […]

Filed Under: Grow Your Business, Your Small Business Tagged With: attract more customers, customers, online listings, product listings, storytelling

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

8 Tips to Build a Great Strategy for Lead Generation

January 14, 2020 By Melinda Emerson Leave a Comment

8 Tips to Build a Great Strategy for Lead Generation Featured Image

It can be difficult to find leads, but it’s an important part of all businesses. Getting some leads means getting some chances for new business. Here are 8 tips to generate good leads for your business and how to turn them into loyal and content clients. 1. Build Useful Relationships It’s important to start some […]

Filed Under: Grow Your Business, Your Small Business Tagged With: build leads, generate leads, lead generation, lead generation strategy, leads

5 Tips for Getting More Online Reviews for Your Small Business

January 7, 2020 By Melinda Emerson 4 Comments

5 Tips for Getting More Online Reviews for Your Small Business OPEN GRAPH

Small businesses often have a harder time compared with large corporations when it comes to collecting online reviews from customers. It can take time to establish a following, and not every customer leaves a review. This can be problematic because feedback is not only important to the company, but future consumers are much more likely […]

Filed Under: Customer Service, Your Small Business Tagged With: customer feedback, Customer Review Management, customer reviews, customer testimonials, online reviews

20 Ways to Attract Customers Without Paying for Ads for 2020

January 6, 2020 By Melinda Emerson Leave a Comment

20 Ways to Attract Customers Without Paying for Ads for 2020 FEATURED IMAGE

Acquiring customers is key to staying in business. It’s like fuel for the engine. Some say attracting customers is more art than science. But here’s the deal: once you develop an organized sales process, that includes drives quality leads into your sales funnel, nurturing them and then getting on the phone, zoom or in a […]

Filed Under: Branding & Marketing, Your Small Business Tagged With: ads, advertising, attract more customers, free offer, free webinar online, marketing tactics, prospective clients

Best of the Guests 2019

December 24, 2019 By Melinda Emerson Leave a Comment

Best of the Guests 2019 Featured Image

We’re one of a few blogs that invite guest bloggers weekly to share valuable content with our audience. I decided to handpick ten of the best articles submitted this year. I consider these articles to be super useful for small business owners. This list can be a resource for you who want to make great improvements […]

Filed Under: Grow Your Business, Your Small Business Tagged With: best blogs of 2019, business success, grow your small business, guest blog post, guest bloggers, managing small business, small business owners

Best of the Blog 2019

December 30, 2019 By Melinda Emerson Leave a Comment

Best of the Blog 2019 open graph

2019 was the 9th anniversary of the start of this blog. The mission of my work is to end small business failure. The nature of business marketing has changed significantly in the last few years. This year, I strategically spent time helping you, my readers, get your arms around the new rules of small business […]

Filed Under: My Recommendations, Your Small Business Tagged With: best of 2019, best of small business blogs 2019, blog posts, reading suggestions, small business blogging, small business blogs, small business marketing

20 Things To Do in Your Small Business Before 2020

December 2, 2019 By Melinda Emerson Leave a Comment

It’s December, and the holidays are upon us. Before you start checking out early to get your shopping done and spend quality time with family, it’s time to get your business in order. Let’s set things up in your business for 2020. Start the new year organized with a plan that will set you up […]

Filed Under: Grow Your Business, Your Small Business Tagged With: 2020 budget, business for 2020, game plan, new year planning, prepare for the new year, sales goals, small business goals for 2020

10 Web Tools for End-to-End Proposal Management

December 3, 2019 By Melinda Emerson Leave a Comment

10 Web Tools for End-to-End Proposal Management OG Image

You likely spend hours upon hours crafting proposals for your sales prospects- emailing different departments for assets, locating images, outlining project scope, creating timelines, and estimates while defining strategic recommendations.  Then you send it off to the prospective client and move onto the next like you’re Jay Z. If you find yourself thinking, “there’s got […]

Filed Under: 10 Things Lists, Your Small Business Tagged With: contracts, project management, proposal software, proposals, RFP, solopreneur tools, Technology tools

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Latest #SmallBizChat

The SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper

In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market. Michelle […]

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