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You are here: Home / Archives for Your Small Business

Work from Home Success Strategies

March 23, 2020 By Melinda Emerson Leave a Comment

Work from Home Success Strategies Open Graph

Working from home can be great. I have done it for most of the last eight years in my business since my team became virtual. Isolation is the main thing you are dealing with when you are by yourself, but if your kids and partner are home too because the schools are closed with this […]

Filed Under: My Recommendations, Your Small Business Tagged With: coronavirus crisis, home success strategies, optimal work hours, working from home, workspace in your home

How to Improve Your Site’s User Experience and Boost Conversions

March 10, 2020 By Melinda Emerson Leave a Comment

How to Improve Your Site’s User Experience and Boost Conversions Featured Image

Studies have shown that 55% of consumers spend around 15 seconds on a website before they decide to click away. Why? Well, because people have options. With just under 200 million active websites, if your potential customer doesn’t get what they’re looking for on your site, they can easily turn to any one of your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: call to action, conversion rates, landing pages, user experience, website, website design

3 Simple Local SEO Tips to Grow Your Small Business in 2020

March 3, 2020 By Melinda Emerson Leave a Comment

3 Simple Local SEO Tips to Grow Your Small Business in 2020 Featured Image

Let’s be real. Growing a small business is no easy endeavor. The same holds true for local SEO and ranking a business in Google’s search results. Increased competition, dynamic algorithm changes, and ever-evolving SEO best practices can make search engine marketing for SMBs a part-time job in itself. Fortunately, there are several ways in which […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google business listings, Google search, local SEO, local SEO tips, seo strategies

Do You Have a Website Built for Conversion?

March 2, 2020 By Melinda Emerson Leave a Comment

Do You Have a Website Built for Conversion? featured image

Getting traffic to your website is one task, but getting those visitors to convert into customers is yet another. If you’re seeing a decent amount of website traffic, but aren’t getting the sales you want, you need to examine how your website is built. Consider the following questions and tweak your website strategy accordingly. Your […]

Filed Under: Grow Your Business, Your Small Business Tagged With: bounce rate, conversion rate, conversion rate optimization, website conversion, website traffic

7 Ways to Love Your Business More

February 10, 2020 By Melinda Emerson Leave a Comment

7 Ways To Love Your Business More Featured Image

Are you giving appropriate attention to your Valentine this month? No, I’m not talking about buying flowers for your significant other who leaves his or her shoes in the middle of the floor. I’m talking about celebrating your other love: your business. We spend so much time working in the business that we rarely come […]

Filed Under: Grow Your Business, Your Small Business Tagged With: business planning, hiring a virtual assistant, love your business, managing business finances, Valentine's Day

7 Important Considerations in Running Highly Effective Real-time Meetings

February 25, 2020 By Melinda Emerson Leave a Comment

7 Important Considerations in Running Highly Effective Real-time Meetings OG

Running remote meetings is now a way of life in business. With it becoming increasingly likely that teams are spread out across locations and time zones, with some members office-based but others working remotely, the reality is that these types of meetings, rather than the face-to-face, round-a-table kind, are becoming the norm. And like any […]

Filed Under: Teams, Your Small Business Tagged With: meetings agenda, online meetings, remote meetings, remote team, running remote meetings

Managing Difficult Clients

February 3, 2020 By Melinda Emerson Leave a Comment

Managing Difficult Clients open graph

Does this sound familiar… ”How many 16 hour days is this project going to take?”  “My client has saboteurs working with me on this project,”  “This project started with an unrealistic deadline and has gotten crazier every day since.”  If you have said any of these phrases out loud to yourself recently – you are […]

Filed Under: Customer Service, Your Small Business Tagged With: business success, difficult clients, extremely demanding clients, good customer, please a client

The Battle for Traffic through SEO and Social Media Marketing

January 28, 2020 By Melinda Emerson Leave a Comment

The Battle for Traffic through SEO and Social Media Marketing Open Graph

 You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts […]

Filed Under: Social Media, Your Small Business Tagged With: Google ranking, SEO, seo techniques, smm, social media marketing

Boost Your Business Growth With Great Online Listings

January 21, 2020 By Melinda Emerson Leave a Comment

Boost Your Business Growth With Great Online Listings FeaturedImage

Scaling your small business is the goal behind most entrepreneurial endeavors. But boosting your business growth isn’t going to happen overnight. It takes effort and time and building your customer base so you can see an increase in sales growth.  This means you need to keep selling to your current customers and get the attention […]

Filed Under: Grow Your Business, Your Small Business Tagged With: attract more customers, customers, online listings, product listings, storytelling

10 Ways to Promote Your Business Brand in 2020

January 14, 2020 By Melinda Emerson Leave a Comment

Branding is important. Managing your brand offline and online is not a small thing, but if done well, you can reduce your marketing costs and grow your revenues. The more consistent you are with your branding components the more likely someone is to recognize your brand. There are 8 key elements of a small business […]

Filed Under: Branding & Marketing, Grow Your Business, Your Small Business Tagged With: branding, marketing, online brand, small business success

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Latest #SmallBizChat

The SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor

In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas […]

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