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8 SEO Tips to Drive Traffic to Your Small Business Website

July 26, 2021 By Melinda Emerson Leave a Comment

8 SEO Tips to Drive Traffic to Your Small Business Website OG

Search engine optimization (SEO) is a huge component of driving traffic to your website, especially for small businesses. SEO increases the amount of organic traffic to your website. Using relevant keywords and other tactics will boost your website on the search engines, ensuring you land on the first page of results when a potential customer […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, keywords on your website, link building, seo in your blog post, SEO World

Tips for Crushing SEO in a Seasonal Business

September 29, 2020 By Carolyn Leave a Comment

Tips for Crushing SEO in a Seasonal Business Open Graph

There’s search engine optimization, and then there’s seasonal SEO.  One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles.  The other – when done correctly – can give you a sweet little bump depending on the time of year. Search engine optimization is […]

Filed Under: Grow Your Business, Your Small Business Tagged With: google analytics, organic clicks, organic traffic, search engine results, search volume, seasonal business

Three tips for using web analytics tools

September 12, 2017 By Melinda Emerson Leave a Comment

Sponsored Post Business owners need data to scale. We need it for inspiring stats about the growth of certain industries. We need it to deepen our relationships with our customers, to figure out what works for them and what doesn’t. Perhaps the need for data is what drives so many of my Google Digital Coach […]

Filed Under: Grow Your Business, Guest Articles, Technology Tagged With: Google Adwords Express, google analytics, SEO, Web analytics

How to use Google Analytics to Boost Your Marketing Efforts

March 27, 2014 By Melinda Emerson 1 Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Jennifer Shaheen @techTherapist. For more than 15 years, Jennifer has been teaching customers how to build technology connections. Her company, The […]

Filed Under: Branding & Marketing, Q & A Interview, SmallBizChat Tagged With: @techTherapist, google analytics, Jennifer Shaheen, small business marketing

Increasing Your Online Sales Part 1

July 12, 2011 By Melinda Emerson Leave a Comment

Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: analytics report, google analytics, increase sales, online sales, pay per click, sales results, tj mccue, web traffic

How to optimize search engine traffic on a time budget

November 22, 2011 By Melinda Emerson 3 Comments

Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign.  Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: compare your keywords, drive traffic, google analytics, keywords, melinda emerson, meta descriptions, meta tags, Optimization, pay per click, Pierre DeBois, PPC, search engine optimization, SEO

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