Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]
Why PPC Should Be Included In Your Online Marketing Strategy
PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]
Increasing Your Online Sales Part 1
Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can […]
How to Optimize Pay-Per-Click Advertising #SmallBizChat QA
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising. Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]
How to optimize search engine traffic on a time budget
Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign. Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not […]