Succeed As Your Own Boss

ENDING SMALL BUSINESS FAILURE

  • Home
  • About
  • Book Melinda
  • Consulting
  • SBL Store
  • SmallBizLady University
  • Subscribe to Podcast
  • #Smallbizchat
    • Be a #SmallBizChat Guest
  • Blog
  • Contact
You are here: Home / Archives for pay per click

Top 10 Tools To Spy On Your Competitor’s Ads

May 4, 2021 By Melinda Emerson Leave a Comment

Top 10 Tools To Spy On Your Competitor’s Ads open graph

Advertising is a key factor for every small business in this modern age. It helps them to achieve their goal by targeting their customers through various mediums. Let’s look at 10 tools we can use to spy on competitors’ ads so we can gain insight into what works and what doesn’t. So what are effective […]

Filed Under: Grow Your Business, Your Small Business Tagged With: competitor's ads, competitor's data analysis, digital marketing strategies, pay per click, researching competitor's data

Why PPC Should Be Included In Your Online Marketing Strategy

January 26, 2016 By Melinda Emerson Leave a Comment

PPC or pay-per-click advertising should be considered for any small business.internet marketing strategy. PPC offers some unique advantages over other types of marketing campaigns. The most common type of PPC advertising is Google AdWords. In this model, the company selects keywords for popular Google search phrases, and then bids on them when Google users use […]

Filed Under: Grow Your Business, Guest Articles Tagged With: brad shorr, pay per click, PPC

Increasing Your Online Sales Part 1

July 12, 2011 By Melinda Emerson Leave a Comment

Sales is about trust and transparency, right? With all the media conversations about how Twitter and Facebook are impacting small business owners, that may be obvious. But with all the discussion about conversation, don’t lose track of the direct paths to sales. Don’t get soft and focus on conversation for its own sake. You can […]

Filed Under: Branding & Marketing, Cash Flow & Finance Tagged With: analytics report, google analytics, increase sales, online sales, pay per click, sales results, tj mccue, web traffic

How to Optimize Pay-Per-Click Advertising #SmallBizChat QA

August 11, 2011 By Melinda Emerson 2 Comments

Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Paul Mosenson @nusparkmktg He’s discussing key methods to plan and optimize pay-per-click advertising.  Paul Mosenson is the President of NuSpark Marketing, a Philly based digital marketing firm focusing on lead management […]

Filed Under: SmallBizChat Tagged With: advertising, adwords, Featured Post, Google, pay per click

How to optimize search engine traffic on a time budget

November 22, 2011 By Melinda Emerson 3 Comments

Websites can require a considerable amount of time to be optimized. The inclusion of social media into search results means a website will probably go unnoticed without a marketing or social media campaign.  Creating a marketing effort is easy if you have a team. It can be daunting for small business owners that do not […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: compare your keywords, drive traffic, google analytics, keywords, melinda emerson, meta descriptions, meta tags, Optimization, pay per click, Pierre DeBois, PPC, search engine optimization, SEO

Let’s Connect

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

Get a FREE Chapter of SmallBizLady’s Book,
"Become Your Own Boss in 12 Months, Revised and Expanded"!

Become Your Own Boss

Let me send my best blog posts to your inbox each week.

Most Popular Posts

>Seven Ways to be More Profitable in Your Small Business
> 7 Ways to Attract Customers to Your Small Business
> 6 Tips for Managing Small Business Finances
> How to Run a Successful Multilevel Marketing Business
> 10 Ways to Grow Your Small Business With Instagram
> How to Sell on Facebook
> How to Get Over the Fear of Starting a New Business

Featured Videos

Bloomberg News Interview
How to Support Small Businesses During the Holidays

“12 Principles of Highly Profitable Businesses with Melinda Emerson” from Sonia Dumas
October 2020

MSNBC Interview
Top Tip: Never Let a Customer Down

National Speakers Association
Winter Conference 2016

Fox Business
Five Steps to Becoming a ‘Social Media Ninja

MSNBC
The importance of job mentoring for women

#SmallBizChat Live
National Small Business Week: Q&A

Good Day Philadelphia
Expert Shares Tips on How to Become Your Own Boss

Google
Best Practice for Social Media

Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

SmallBizChat

  • Twitter

Latest #SmallBizChat

How to Buy an Existing Business Featured Image

How to Buy an Existing Business

So, you want to own your own business, but that doesn’t mean you have to start from scratch! When you buy an existing business, you can make your dream of business ownership come true AND enjoy the following benefits:  Reduced startup time Established brand Existing customers Better survival rate Easier to get financing In this […]

Fix Your Business Q&A Video

Recent Posts

  • How to Buy an Existing Business
  • The SmallBizChat Podcast: Pricing Tips and Other Strategies for Service-Based Businesses with Bridget Brown
  • Can AI Solve Your Customer Service Problems?
  • The SmallBizChat Podcast: Strategies for Running Effective Remote Teams with Liam Martin
  • How to Train Your Team to Provide Excellent Customer Service

Categories

  • 10 Things Lists
  • 12 Things
  • 15 Things Series
  • 31 Ways to Boost Your Small Business
  • Ask Smallbizlady
  • Become Your Own Boss Tips
  • Branding & Marketing
  • Business Inspiration
  • BYOB2011
  • Cash Flow & Finance
  • Customer Service
  • Featured Post
  • Featured SmallBizChat
  • Fix Your Business
  • Grow Your Business
  • Guest Articles
  • How to Start
  • Leadership
  • Melinda Emerson @SmallBizLady
  • Mompreneurs
  • My Recommendations
  • Pink Slip Entrepreneurs
  • Q & A Interview
  • SmallBizChat
  • SmallBizChat Live+
  • SmallBizLady Recommends
  • SmallBizRadio
  • Social Media
  • Solopreneurs
  • Special Reports
  • Starting A Small Business
  • Teams
  • Technology
  • Telesummit
  • The SmallBizChat Podcast
  • Uncategorized
  • Women in Business
  • Your Small Business

#SmallBizChat

  • SmallBizChat Archive
  • @SmallBizLady

Business Advice

  • How to Start

SmallBizLady Store

  • Products
  • Free Chapter

Get In Touch

  • Write For Us
  • FAQ
  • Be a #SmallBizChat Guest
  • Contact Us
Copyright © 2021
Quintessence Group
PO Box 280
Drexel Hill, PA 19026
(610) 352-0680
Privacy Policy · Refund Policy

Copyright © 2022 · News Pro Theme on Genesis Framework · WordPress · Log in