Enchantment by Guy Kawasaki is a great book for emerging small business owners. I like that Guy gives readers every trick and good idea that he knows from how to make a great impression, get customers behind your cause, and even how to resist enchantment. He says that enchantment is a process, not an event. It’s all about nurturing the long-term relationship that will generate repeat customers and create a sustainable business.
One of my favorite chapters in the book is How to Enchant Your Employees This chapter is about helping the people who work for you achieve MAP mastery, autonomy and purpose. He’s also a huge advocate of telling people that you want them. He writes, “At the end of every day, one of the most valuable assets in your business goes home. The question is whether they will return in the morning. An enchanting boss make sure that her employees know they are valuable and they are appreciated.” This is some powerful advice.
I love the amount of research that is behind this book. It’s not just a bunch of war stories. There’s real science in here. If you follow Guy’s road map your business will be better for it.
If I could make any criticism of Enchantment it would only be that there’s too many apple “related” examples in this book–but the content is so good this is relatively minor.
Grab this book today. I loved reading it.
Melinda F. Emerson, SmallBizLady, is one of America’s leading small business experts. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of MFE Consulting LLC, Melinda develops audio, video and written content to fulfill her mission to End Small Business Failure. She publishes a resource blog, www.succeedasyourownboss.com and hosts a weekly talk show on Twitter called #Smallbizchat for emerging entrepreneurs. Forbes Magazine named Melinda Emerson one of the Top 20 Women for Entrepreneurs to follow on Twitter. Melinda has been featured in the New York Times, Wall Street Journal, The Washington Post, Fortune and Black Enterprise. She’s the author of the bestselling book “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.” She writes a column for www.secondact.com, and is an instructor for the Black Enterprise Small Business University.