The SmallBizChat Podcast: Hit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich Trotter

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In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations.

Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media and taught at NYU, USC, Notre Dame and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com

Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education, personal development, and impactful communication. As the driving force behind TEDxWilmington, Dr. Young has created a platform for thought leaders to share transformative ideas. Through his Ready Speaker One training, he equips aspiring speakers with the tools to become influential communicators. For more information: tedxwilmington.net

Rich Trotter is CEO Rosati Ice, a business that is over 100 years old. As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and began work with his father in the soft pretzel business. 25 years ago, he and a partner bought Rosati Ice which is not only America’s First but also the World’s Best Italian Ice. Rosati Ice cups are offered in schools across the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: “Do the right thing, the right way, for the right reason.” For more information: www.Rosatiice.com

Listen to the podcast below:

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Podcasts Mentioned:

Think Like a Champion with Russell Wilson and Harry Wilson
Stuff You Should Know by iHeart Podcasts
Membership Geeks with Mike Morrison

Apps Mentioned:

Evernote
ChatGPT 4.0
Notes and Voice Memos on the phone

Old School Marketing Tips:

Know more about your customer than anybody else does
It’s all about persistence. It’s all about reframing. It’s all about making sure that the customer gets what they want, especially if you know what they want.
Unseen, untold, unsold. If you’re not seeing people, you’re not talking to them, you sure as heck aren’t going to sell.
Send people personalized notes