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ENDING SMALL BUSINESS FAILURE

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The SmallBizChat Podcast: Giving Back as a Business with Angel Johnson

April 7, 2022 By Melinda Emerson Leave a Comment

Giving Back as a Business with Angel Johnson Featured Image

  Angel Johnson is the CEO and Founder of ICONI, a motivational activewear brand for men and women. She holds a Bachelor's degree from The Citadel and a Master's degree from the American Military University. Angel served in the United States Air Force for eight years, and it was during this time that she developed the idea for her business. She launched the ICONI … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: build a brand on Amazon, sales channels, selling on amazon, starting a clothing business, support services from Amazon

The SmallBizChat Podcast: How to be Successful on Amazon with Alfred Mai

March 31, 2022 By Melinda Emerson Leave a Comment

How to be Successful on Amazon with Alfred Mai Featured Image

Alfred Mai is the Founder and CEO of ASM Games, a card game company in San Francisco that aims to make tabletop games that build connections and bring people together. Alfred has a Bachelor of Arts degree in Business and Economics from the University of California, Santa Barbara. Following a career in digital marketing—specializing in mobile campaigns—Alfred started ASM Games … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: build a brand on Amazon, card game business, creating an Amazon listing, pros and cons of selling through Amazon, start selling on Amazon

The SmallBizChat Podcast: Effective Content Marketing Strategies with Carolyn Crummey

March 24, 2022 By Melinda Emerson Leave a Comment

The SmallBiz Chat Podcast: Effective Content Marketing Strategies with Carolyn Crummey Featured Image

Carolyn Crummey is a small business advisor and digital marketing expert with over three decades of experience in starting, managing, and running a successful business. She is the owner of VirTasktic, a boutique marketing agency that provides bespoke marketing services. She helps entrepreneurs and small-to-midsize companies improve their marketing strategy, business efficiency, … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: best content channels, content marketing strategies, content marketing strategy, small business content marketing, video conversions

The SmallBizChat Podcast: Tax Filing Tips with Lynnette Khalfani-Cox

March 17, 2022 By Melinda Emerson Leave a Comment

Tax Filing Tips with Lynnette Khalfani-Cox Featured Image

Lynnette Khalfani-Cox—The Money Coach—is a finance expert, author, and television and radio personality. She is an award-winning financial news journalist and former Wall Street Journal reporter for CNBC. Lynnette has been featured in many publications, including USA Post Today, The Washington Post, and The New York Times. She is a regular guest on CNN, Fox Business, and MSNBC. … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: personal and business tax deadlines, reduce your tax bill for 2022, tax deadlines, tax mistakes, use your tax refund

The SmallBizChat Podcast: Local Marketing Strategies with Brian Ostrovsky

March 10, 2022 By Melinda Emerson Leave a Comment

Local Marketing Strategies with Brian Ostrovsky Featured Image

Brian Ostrovsky is the Founder and CEO of Locable, a web platform that helps community organizations, businesses, and nonprofits with local marketing, collaboration, and cross-promotion. As a marketing strategist and business technologist, Brian uses his passion for technology to help build communities and promote local businesses. He holds a Bachelor of Arts degree in Business … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: geotargeting advertising, improve your local SEO, Local Marketing, local marketing mistakes, power of local marketing, take advantage of local search results

The SmallBizChat Podcast: Managing the Stress of Building a Business with Michelle Rosenthal

March 3, 2022 By Melinda Emerson Leave a Comment

Managing the Stress of Building a Business with Michelle Rosenthal social image

Michelle Rosenthal is a keynote speaker, author, and mental health advocate as well as the Trauma/PTSD Recovery Specialist and Program Designer at My Trauma Coach. She has written various books on trauma and recovery and is an award-winning PTSD blogger. She is a certified professional coach, board-certified hypnotist, and the Master Practitioner of NLP. As a survivor of … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: chronic stress, effectively manage stress, managing stress, mindfulness, running a business, stress triggers

The SmallBizChat Podcast: Demystifying TikTok

February 24, 2022 By Melinda Emerson Leave a Comment

The SmallBiz Chat Podcast:Demystifying TikTok 1200 x 1200

If you have spent time anywhere on the internet, you will undoubtedly have noticed the power TikTok has regarding social media influencers. Many people today seek their moment in the spotlight, with viral success resulting in mass viewership. You may be wondering how to create a viral post and whether it’s a good way of getting traction for your business. Have you considered … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: creating TikTok content, short form video, social media influencer, TikTok for business, TikTok Marketing Strategy

The SmallBizChat Podcast: Leveraging LinkedIn for Corporate Contracts with Liz J. Simpson

February 17, 2022 By Melinda Emerson Leave a Comment

Leveraging LinkedIn for Corporate Contracts with Liz J. Simpson 1200 x 1200

Liz J. Simpson is a speaker and consultant, as well as the Founder of Stimulyst, an authority in thought leadership providing corporate training and private workshops to companies that want to increase visibility and win more business in the digital age. Liz empowers women experts and consultants to land six-figure corporate clients through The Big Money Movement and is among … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: leverage LinkedIn, linkedin, LinkedIn connection etiquette, Online Sales Tools, publishing content on linkedin

The SmallBizChat Podcast: Vision Boards & Strategic Plans

February 10, 2022 By Melinda Emerson Leave a Comment

The SmallBiz Chat Podcast: Vision Boards & Strategic Plans social image

  Stop living in the macro and move your business into the micro. Think about the mini actions you need to accomplish every week for your business to thrive. What are those micro-tasks that will help you achieve your company’s financial goals? This is the mindset that will help you see results. Today, I explore how you can achieve your life and business goals and why … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: achieve goals, micro-tasks, mini-actions, small business strategic plan, strategic plan, vision board

The SmallBizChat Podcast: Business Success Mindset with Kirsten Franklin

February 3, 2022 By Melinda Emerson Leave a Comment

Business Success Mindset with Kirsten Franklin Featured Image

Kirsten Franklin is an author and speaker as well as the Founder, CEO, and Chief Transformation Coach of CS Thrive. She has helped over 1000 individuals and small business owners change their lives using her MVP method (Mindset, Vibrations, Processes) and has spent 16 years studying mindset, positive psychology, and neuroscience. Kirsten has a Juris Doctorate from St John's … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: fix your mindset, growth mindset, healthy mindset, mindset impacts business success, reframe failures

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

The SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz

In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need […]

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