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The SmallBizChat Podcast: Growing Your Small Business Through Supplier Diversity with Kathey Porter

July 15, 2021 By Melinda Emerson Leave a Comment

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Kathey Porter is a Speaker, Author, Small Business Strategist, and CEO of Porter Brown Associates. She is a supplier diversity expert with over two decades of experience in small business development and entrepreneurship. Kathey has written multiple business books and hosts a podcast that shares advice and tips on scaling and growing a business. Kathey holds a Bachelor of … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: business prospects, entrepreneurship, getting corporate contracts, institutional acquisition strategy, small business development, supplier diversity

The SmallBizChat Podcast: Marketing Mess to Brand Success with Scott Jeffrey Miller

July 8, 2021 By Melinda Emerson Leave a Comment

Scott Jeffrey Miller is a Keynote Speaker, Bestselling Author, and the Creator of Ignite Your Genius Career Coaching. He is the former CMO of the FranklinCovey Company, one of the world’s most influential leadership development firms. He now serves as a Special Advisor on Thought Leadership for FranklinCovey and hosts their podcast On Leadership. Scott keynotes for clients … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: biggest challenges in marketing, biggest marketing mistakes, brand success, entrepreneurship, marketing lessons, online marketing, small business marketing

The SmallBizChat Podcast: When You Hate Your Business

July 1, 2021 By Melinda Emerson Leave a Comment

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Starting your business can be an exciting, exhilarating adventure. In the beginning, you spend your time networking, building rapport, learning new skills, and creating products or services that customers will love. But over time, as your business begins to evolve and grow and your responsibilities begin to increase - so do your levels of stress and anxiety. This stress and … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: being a workaholic, Developing an organized sales process, running your business, small business strategic plan, starting your business, when you hate your business

The SmallBizChat Podcast: Digital Marketing Strategies with Jim Banks

June 24, 2021 By Melinda Emerson Leave a Comment

Digital Marketing Strategies with Jim Banks FI

Jim Banks is a Serial Entrepreneur, Keynote Speaker, and CEO of Spades Media, a growth agency that works with ecommerce businesses. He is one of the pioneers of digital marketing and has worked in this field for over 20 years. His digital marketing agency uses cutting-edge buying techniques to deliver incredible results for companies looking to grow. Jim has generated over … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: digital marketing strategies, Facebook ads, Google Ads, landing page experience, online advertising, online marketing

The SmallBizChat Podcast: The Business Mindset with Dr. Lorneth Peters

June 17, 2021 By Melinda Emerson Leave a Comment

Dr. Lorneth Peters is a Small Business Champion and Connector and the Tennessee Small Business Development Center (TSBDC) Director in Clarksville. She holds a bachelor’s degree in  Communications, a master’s in Corporate Communications from Austin Peay State University and a Doctorate of Education and Leadership and Professional Practice from Trevecca Nazarene University. … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: becoming a successful entrepreneur, business mindset, entrepreneurship, homeowners insurance, traits of successful entrepreneurs

The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown

June 10, 2021 By Melinda Emerson Leave a Comment

Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He oversees new business, general operations, and … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: building profitable businesses, digital marketing, effects of the pandemic, labor market, small companies in America

The SmallBizChat Podcast: Building an Innovation Ecosystem with Felecia Hatcher

June 3, 2021 By Melinda Emerson Leave a Comment

Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: becoming a successful entrepreneur, Center for Black Innovation, digital marketing, innovation deserts, monetize a business idea, startup success for black entrepreneurs, technology industry

The SmallBizChat Podcast: Building a Sales Funnel with Ryan McCrary

May 27, 2021 By Melinda Emerson Leave a Comment

Building a Sales Funnel with Ryan McCrary social image

  Ryan McCrary, also known as "The Funnel Doctor,” is a Speaker, Chief Executive Officer of McCrary Financial Solutions, and the co-creator of the Funnels Done Right system. Following a successful career as an investment broker and running his own financial company, Ryan found his passion for helping entrepreneurs get their message to more people. He is committed to … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: building a sales funnel, effective sales process, email nurture sequence, sales funnel success, sales offer, strong sales funnel system, what a sales funnel is

The SmallBizChat Podcast: Financial Planning and Strategy with Kathy Svetina

May 20, 2021 By Melinda Emerson Leave a Comment

Kathy Svetina is a Fractional CFO and the Founder and Director of NewCastle Finance LLC. She holds a Bachelor of Science in Commerce, Finance, and Accounting from DePaul University. Following a career in senior finance roles for Fortune 500 Companies, Kathy noticed that finances were a common stumbling block for many business owners. This epiphany is what led Kathy to start … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: business financing, financial planning, financial planning strategies, scaling up your business, tax planning

The SmallBizChat Podcast: Level Up Your Website with Billy Polson

May 13, 2021 By Melinda Emerson Leave a Comment

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Billy Polson, CSCS, is an International Speaker, Fitness Entrepreneur, and Business Performance Coach. He is the founder and co-owner of DIAKADI, a training facility that brings together a community of leading fitness specialists in San Francisco. Men's Journal named him one of "America's Best 100 Trainers," and he has contributed to publications such as CBS Small Business … ⟶

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Filed Under: The SmallBizChat Podcast Tagged With: content creation, increasing website conversions, mobile-friendly website, SEO, social proof, website links, website's landing page

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

Latest #SmallBizChat

From Visibility to Profitability: How to Build a Membership Site That Keeps Customers for Life

In today’s crowded online world, most entrepreneurs understand the importance of visibility and trackability. Social media helps people find you. Email helps you stay in touch. But neither of those tools, on their own, build long-term loyalty or sustainable revenue. If you’re looking to grow from transactional income to predictable profit, it’s time to build […]

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