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You are here: Home / Archives for effective marketing strategy for small business

The SmallBizChat Podcast: Become Your Own Boss – Revised and Expanded

September 9, 2021 By Melinda Emerson Leave a Comment

Become Your Own Boss - Revised and Expanded Featured Image

The pandemic has been tough on everyone, especially small businesses. So many companies are struggling to reinvent themselves and handle the digital pivot that is essential in this new normal. My book, Become Your Own Boss in 12 Months, has helped countless people startup or scale their businesses. Since its launch, the business landscape has […]

Filed Under: The SmallBizChat Podcast Tagged With: achieving small business success, Be Your Own Boss, effective marketing strategy for small business, small business marketing strategy, uncertain times

How to Grow Your Small Business with Email Marketing

March 1, 2021 By Melinda Emerson Leave a Comment

How to Grow Your Small Business with Email Marketing OPEN GRAPH

If you’re a small business owner looking to increase profits, then I’m here to share with you the one marketing strategy that can help make that happen: email marketing. I’ve often heard that email marketing is only for big corporations, and small businesses can do without it. This is the myth I want to break […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: effective marketing strategy for small business, email list, email marketing, email service provider, small business email marketing

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We’re proud to be part of the Mediaplanet Empowering Small Business campaign! The COVID-19 pandemic brought hardship and ruin on the nation’s small businesses, but there’s now reason for hope. Learn about the resources, support, and tools available to help your small business bounce back and grow stronger than ever by picking up a copy of the campaign in USA Today and reading it online here.

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Testimonials

Become Your Own Boss is a must read if you’re thinking of launching a business of your own.
Jean Chatzky, Bestselling Author of Money 911 and Financial Editor of NBC’s Today Show
Great step-by-step advice for anyone looking to start their own business.
Andrew C. Taylor, Chairman, Enterprise Rent-A-Car
Melinda Emerson has written a remarkable book. It is essential reading for anyone seeking to make the transition from working girl to successfully working it, as an entrepreneur.
Cynthia McClain-Hill, Past President, National Association of Women Business Owners
The perfect companion for those planning to go out on their own. Melinda delivers firsthand practical advice on how to be the successful entrepreneur. Read it if you want to get it right the first time.
Kenneth L. Shropshire, Professor at the Wharton School of Business, University of Pennsylvania
If you are looking for a versatile speaker who can talk about how to grow small businesses or get started with social media, look no further.
Heather Van Sickle Executive Director, National Association for Community College Entrepreneurship (NACCE)
Her wit and depth of subject knowledge were entertaining and empowering. Melinda is definitely on our short list of seasoned entrepreneurs and business leaders we look to invite back in the near future.
Tennille M. Robinson Senior content & Event producer for Inc. magazine
Melinda Emerson, “SmallBizLady,” is an engaging and witty speaker and a great addition to any conference. Her terrific presentation and compelling delivery give people the information they need and want to become their own bosses and grow success… Read more
Laurie Dalton White Conference Director, Pennsylvania Conference for Women
Melinda Emerson has been a fantastic small business and social media resource for the Pitney Bowes team. Not only is she personable and easy to work with, but she also has an innate understanding of the small business audience. My marketing programs … Read more
Justin Amendola, Former VP, Global SMB Digital Strategy, Pitney Bowes

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How to Put Happiness Before Hustle with Donna Maria Featured Image

The SmallBizChat Podcast: How to Put Happiness Before Hustle with Donna Maria

Donna Maria is a certified entrepreneur mentor, attorney, podcaster, and author. After working as an attorney, she launched the Indie Business Network, a coaching, mentoring, and training company serving American maker entrepreneurs. In her new role as the Lifestyle CEO, Donna mentors entrepreneurs. She trains business owners to design and build a solid business platform […]

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