Sponsored Post Marketing is the engine that drives a small business. In order for your marketing strategy to work, you must know who’s your paying customer and how you are going to stand out in the marketplace. Competition is global, so it’s best to focus on a specific niche customer to stretch your marketing dollars. […]
How to Refresh Your Small Business Elevator Pitch for 2013
When you are in business, you are selling yourself as much as you are selling your products and services. One of things that you might want to update as you head into the New Year is how you introduce yourself. Some call it your 30 second commercial; some call it a value proposition or your […]