Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @YvonneBynoe. Yvonne Bynoe, J.D. started her first company, a direct order book business, in the early 1990s, pre-Amazon.com. After law school, […]
Effective Email Marketing For Small Businesses
Each week as @Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with James Tayo @eblogr (on Twitter). James is a software developer who provides software for bloggers and Internet entrepreneurs. He helps entrepreneurs achieve a maximum effectiveness by developing software that automates the work […]
Why You Need To Build An Email List, and Not a Social Media Profile
Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website. Once your target lands there, you’d best have at least three ways […]
How to Get Started with Email Marketing
Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]