A book can be the single most powerful tool for a coach, consultant, or speaker to build authority, expand reach, and create new revenue streams. But a book is also a product, a marketing platform, and an operations project. Treating it as an ad hoc creative exercise rather than a business initiative is how promising […]
How to Launch and Grow a Product-Based Brand
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Donna Maria Coles Johnson who is an attorney, author, and entrepreneur mentor. She is the founder of the Indie Business […]