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You are here: Home / Archives for small business video marketing

10 Video Marketing Ideas to Build Customer Relationships

April 10, 2023 By Melinda Emerson Leave a Comment

Video Marketing Ideas to Build Customer Relationships featured Image

As a small business owner, building strong relationships with your customers is essential to your success. You need to connect with your customers, establish trust and credibility, and showcase your products or services. One powerful tool you can use to achieve these goals is video. Below I share 10 video marketing ideas to help you […]

Filed Under: 10 Things Lists, Branding & Marketing Tagged With: build customer relationships, customer, how-to video, small business video marketing, video marketing

12 Reasons to Use Video Marketing in Your Small Business

April 3, 2023 By Melinda Emerson Leave a Comment

12 Reasons to Use Video Marketing in Your Small Business Featured Image

In today’s rapidly changing world, small business owners must constantly adapt their marketing strategies to stay competitive. One powerful tool that’s proven highly effective is video marketing. I’ve seen incredible results using video marketing, and I’ve been encouraging more small businesses to try it, too (for example, listen to my 2022 podcast, Demystifying TikTok). If […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: marketing strategy, power of video marketing, search engines, small business video marketing, video content

Pros and Cons of Instagram Reels vs. TikTok

September 6, 2021 By Melinda Emerson Leave a Comment

Pros and Cons of Instagram Reels vs. TikTok OG

When it comes to online marketing, right now, video dominates. However, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be employed for multiple purposes at every stage of the customer journey. The two hottest video marketing platforms right now are Instagram Reels and TikTok.  Now let me clarify […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: instagram reels, small business video marketing, TikTok Marketing Strategy, video marketing, video marketing strategy for your business

How Video Content Marketing Can Improve Your SEO

May 18, 2021 By Melinda Emerson Leave a Comment

How Video Content Marketing Can Improve Your SEO OG

Each year many marketing trends come and go, but if you look around, you will see many such trends having a great impression on our lives. On the top of that list, we have video content marketing trends. Nowadays, the use of video marketing is increasing at a very high rate. According to a study, […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, small business video marketing, video content marketing, video marketing, video marketing strategy for your business

5 Reasons Why Video Is An Essential Tool for Content Marketing

February 11, 2020 By Melinda Emerson Leave a Comment

5 Reasons Why Video Is An Essential Tool for Content Marketing Featured Image

The content marketing landscape has evolved throughout the years. The usual blog posts with text and images have become a thing of the past, and video content has surged throughout the web. Chances are when you google something or open your Instagram you’re bound to see at least one video in your search results or […]

Filed Under: Branding & Marketing, Grow Your Business Tagged With: content marketing, mobile video consumption, small business video marketing, video, video content

How to Use Video to Rehumanize Your Business

June 13, 2019 By Melinda Emerson Leave a Comment

Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET.  This is excerpted from my recent interview about video communication and marketing with Ethan Beute @EthanBeute. Ethan is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How […]

Filed Under: Branding & Marketing, SmallBizChat Tagged With: small business video marketing, video, video communication, video content, video marketing, VIDEOS

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Latest #SmallBizChat

The SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod

In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges. Mitch Axelrod is […]

Fix Your Business Q&A Video

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